Perfume Direct has unveiled the most popular fragrances this Christmas, just in time for last-minute shoppers looking for inspiration. With the festive season in full swing, the data from the online retailer reveals the top scents that are capturing the attention of fragrance lovers across the UK.
Leading the charts this Christmas is the luxurious and versatile Tom Ford, with its unisex offerings Black Orchid and Oud Wood Eau de Parfum topping search lists. However, it’s Jimmy Choo’s fragrances that are dominating the sales this year, with the brand’s Eau de Parfum taking the top spot as the most popular Christmas best-seller, followed by its Illicit Eau de Parfum.
Mont Blanc’s Explorer, with its bold, adventurous notes of bergamot, leather, and vetiver, claimed the third spot in Perfume Direct’s Christmas Top 10, followed by the iconic Carolina Herrera Good Girl and Issey Miyake L’Eau d’Issey Pour Homme. Other popular fragrances include Jimmy Choo Blossom, Gucci Bloom, Calvin Klein’s Women’s Gift Set, and Estee Lauder’s Youth Dew.
The data also shows that fragrances from Dior, including the beloved Sauvage and Alien, are highly sought after this Christmas, with Dior Sauvage closely trailing Tom Ford’s Black Orchid in popularity.
The Battle of Designer Brands
When it comes to designer fragrances, Jimmy Choo has emerged as the clear winner in this year’s Christmas fragrance battle. Three of its fragrances feature in the top 10, with Jimmy Choo Eau de Parfum leading the charge.
Jonny Webber, fragrance expert at Perfume Direct, commented, “With a 54% discount off the recommended retail price, Jimmy Choo Eau de Parfum (£23.99 for 40ml) has been a hit with bargain hunters. Its sweet and sensual scent has made it a popular choice for gifting this season. Illicit, with its bold blend of ginger, bitter orange, rose, and warm amber undertones, has also proven to be a winter favourite, coming in at number two.”
Gucci has also seen a surge in popularity this festive season, with its iconic scents, Gucci Bloom and Guilty, driving significant sales. Gucci’s fragrances are being favoured over lighter offerings, signalling a preference for stronger, statement-making scents among shoppers looking to impress this Christmas.
Calvin Klein fragrances continue to be a popular choice for gifting, with their timeless and versatile appeal. Bestsellers include the luxurious Euphoria, the clean and fresh CK One, the romantic Eternity, and the bold and dramatic Obsession.
Celebrity Fragrance of the Year
The standout celebrity fragrance this Christmas is Sarah Jessica Parker’s iconic Lovely. Known for its delicate blend of soft florals, fresh citruses, and warm musky undertones, the fragrance captures the essence of femininity and intimacy. It has maintained its position as a popular choice for those seeking a touch of Hollywood glamour this festive season.
According to Jonny Webber, more than half of UK shoppers (53%) are buying gifts for six people or more this Christmas, with many opting for a luxurious fragrance to make their presents extra special. Perfume Direct’s gift-wrapping service has also been a hit with customers looking to add a finishing touch to their Christmas purchases. For more information and to shop online visit www.perfumedirect.com.