Singer and reality star Wes Nelson treated a London crowd to an exclusive preview of his upcoming UK and Ireland tour, headlining the launch of Birds Eye’s Chicken Shop pop-up on 6 November. The star-studded event, held for a select audience of competition winners, celebrity guests, and media insiders, marked the debut of Birds Eye’s new Chicken Shop range.
The evening was filled with Nelson’s signature energy, as he performed a setlist featuring popular tracks like Abracadabra and Nice To Meet Ya. Known for his electrifying stage presence, Nelson captivated the intimate audience, giving fans a taste of what they can expect from his tour, which begins next week.
Reflecting on the evening, Nelson expressed his excitement about both the event and his forthcoming tour. “The vibe of the night was incredible. The atmosphere was amazing, the crowd was great, and the food slapped! Performing at Birds Eye’s Chicken Shop pop-up was the perfect warm-up for my tour,” he said. “The food is the perfect post-show scran; I’ll be taking some on the road with me. It was an unforgettable night with great vibes, amazing food, and the best crowd.”
Guests at the event enjoyed an exclusive preview of Birds Eye’s Chicken Shop range, which includes loaded burgers, wings, and other chicken dishes. The launch aimed to bring a taste of the popular chicken shop experience into the home, showcasing a selection of products that will soon be available in supermarkets across the UK.
Birds Eye’s Brand Manager, Charlotte Vause Cross, was thrilled with the event’s success, highlighting the excitement and enthusiasm that filled the room. “We couldn’t have asked for a better launch to our Chicken Shop Pop-up than with Wes and such an amazing crowd,” she commented. “The energy on the night was electric, and it was fantastic to see people enjoying the food and vibes as much as we’d hoped!”
Following the exclusive launch, Birds Eye’s Chicken Shop pop-up opened to the public on 7 November, running from 1 pm to 10 pm and allowing fans to sample the new range in person. Visitors had the chance to enjoy a taste of the new selection, which includes loaded burgers, wings, and other popular chicken shop favourites.
For fans who missed out on the pop-up, Birds Eye’s Chicken Shop range will soon be available in the frozen aisles of all major retailers, bringing a convenient and satisfying solution for those looking to recreate the chicken shop experience at home.
With Nelson’s tour set to kick off in the coming days, fans across the UK and Ireland can expect an engaging live performance, infused with the same high energy that he brought to the Chicken Shop launch. For Birds Eye, the collaboration marks an exciting start for their latest product range, which aims to offer a tasty and accessible twist on a takeaway classic.
The partnership between Wes Nelson and Birds Eye underscores the growing trend of celebrity brand collaborations, with Nelson’s involvement helping to raise the profile of the new range ahead of its full launch. Fans looking to support the artist and enjoy a taste of the range will soon find it in major retailers, ideal for a quick and satisfying meal that captures the essence of a chicken shop right from the freezer. For more information, please see: https://www.birdseye.co.uk