Momcozy, the global brand specialising in mother and baby products, has announced the launch of its “Breaking Barriers – Real Support for Breastfeeding Journeys” campaign. This initiative, which coincides with Worldwide Breastfeeding Week and National Breastfeeding Awareness Month, aims to support and empower breastfeeding mothers by addressing common challenges and promoting inclusivity across diverse communities.
The campaign, which will feature a mix of online and offline events, is designed to make breastfeeding a more accessible and comfortable experience for all mothers. Momcozy‘s initiative reflects a commitment to providing comprehensive support and fostering a supportive environment for breastfeeding.
A central element of the campaign is the collaboration with Pumpspotting, a digital women’s healthcare company known for its technology-driven solutions for mothers. Together, they will launch the ‘Feel Better, Feed Better Tour’, a roving bus tour visiting major cities including Boston, New York City, Austin, Dallas, and Washington D.C. The bus will offer on-the-go support and guidance for nursing and pumping mothers, providing practical help and fostering community connections.
In addition to the tour, Momcozy will be sponsoring and exhibiting at the Pediatric Hospital Medicine Meeting in Minneapolis, Minnesota. This event is a significant gathering of pediatric hospital medical professionals and will underscore Momcozy’s commitment to supporting healthcare practitioners who work with families.
As part of its digital outreach, Momcozy will host a series of webinars in collaboration with Newborn & Parenting Support (NAPS), a service founded by registered nurses to help parents from conception through preschool. The webinars will cover vital topics including “Breastfeeding 101”, “Navigating Pumping”, “Breastfeeding While Returning to Work”, and “Infant Sleep & Feeding”. These sessions aim to provide evidence-based information and practical advice to support mothers in their breastfeeding journey.
The campaign will also include special sessions such as a webinar during Black Breastfeeding Week in collaboration with Mama Glow. This session will celebrate the achievements and address the challenges faced by Black breastfeeding mothers. Additionally, a webinar with the American College of Nurse-Midwives will explore further aspects of breastfeeding support.
Momcozy will also introduce a story-sharing initiative, encouraging mothers to share their personal breastfeeding experiences across various platforms. This effort aims to highlight diverse breastfeeding journeys and foster a sense of community. To further engage with the public, Momcozy will host giveaways featuring its innovative breastfeeding products.
Lalaina Rabary, North American Marketing Manager at Momcozy, emphasised the campaign’s mission: “Our goal is to shed light on the unique breastfeeding journeys of mothers while recognising the challenges they face. We are proud to partner with organisations that offer compassionate solutions and support for parents during their breastfeeding journey.”
The “Breaking Barriers” campaign represents a significant step towards improving breastfeeding support and fostering a more inclusive and supportive environment for all mothers. Through its various initiatives, Momcozy aims to enhance the breastfeeding experience and provide valuable resources for families across the globe.