A pioneering blockchain project is set to redefine luxury ownership by fractionalising high-value assets, starting with a $1 million Dolce & Gabbana Glass Suit. The initiative, led by Fermion Protocol, introduces a new model for decentralised, community-driven ownership, offering brands a way to engage with consumers in an increasingly digital marketplace.
Fermion Protocol, a decentralised infrastructure enabling fractional ownership and verified exchange of real-world assets (RWAs), has entered the luxury sector as its initial focus. The move aims to unlock new opportunities for brands by shifting ownership models and reclaiming control over the resale market.
The Dolce & Gabbana Glass Suit, originally purchased in 2021, is part of Collezione Genesi, a couture collection blending digital and physical craftsmanship. Built on Boson Protocol’s tokenisation technology and launched on the Base blockchain, the suit is the first asset to be fractionalised by Fermion, marking a significant step in the evolution of luxury assets.
Blockchain’s Role in Luxury Ownership
The luxury sector has long grappled with issues of authenticity, provenance, and secondary market control. Traditionally, brands have had little oversight of the resale market, with third-party platforms taking a significant share of value.
Fermion Protocol seeks to address this by securing provenance on-chain, ensuring that each asset’s history is verified through decentralised networks. By eliminating intermediaries, brands can capture resale value directly, reducing fees and strengthening customer engagement through loyalty incentives and exclusive perks.
Fractional ownership further expands accessibility to luxury assets while maintaining exclusivity. Instead of a single owner, multiple stakeholders can hold shares in high-value items, transforming static possessions into dynamic, tradeable assets.
“With 2% of customers driving 45% of luxury sales, brands must rethink their approach to audience engagement,” said Justin Banon, Founder of Fermion and Boson Protocols. “Many luxury consumers report a declining sense of exclusivity. Fractionalisation provides a new model that blends high-end consumption with digital verification of provenance, allowing brands to thrive in a changing market.”
Gamified Airdrop to Promote Decentralised Ownership
To mark its launch, Fermion is airdropping fractions of the Glass Suit to its community through a series of gamified activations. These initiatives are designed to showcase the potential of blockchain-based luxury ownership and encourage participation in the evolving digital asset economy.
“For Dolce & Gabbana, fashion has always been about merging worlds that seem distant from one another,” the Italian fashion house said. “New technology has inspired our vision from the very beginning.”
Justin Banon added: “We’re not just launching a protocol. With Fermion, we are building the infrastructure for a complete transformation in how luxury assets are owned and traded.”
The Future of Digital Luxury
With the luxury market experiencing a slowdown, blockchain-based ownership models may offer a path forward. As brands experiment with tokenisation and digital credentials, the sector is likely to see further innovations in how high-value goods are bought, sold, and experienced.
As Fermion Protocol prepares for wider adoption, industry experts say decentralised luxury ownership could become a defining trend, bridging the gap between tradition and technology.