Fanatics Collectibles has announced the launch of its first-ever flagship store, set to open in spring 2025 on Regent Street, London. The store will focus on sports and entertainment trading cards and trading-card games, showcasing Fanatics Collectibles brands such as Topps, Merlin, Match Attax, and Bowman.
This major milestone follows Topps’ acquisition of exclusive trading-card rights to the Premier League, with new products expected to debut for the 2025/2026 season. The company also holds exclusive rights for UEFA national and club competitions and plans to produce licensed NBA trading cards later this year.
A Unique Retail Experience
Spanning 803 square metres (8,647 square feet), the store promises an immersive experience for collectors. The centrepiece will feature a display of rare and sought-after trading cards, crowned by a suspended circular screen. The flagship will offer exclusive products, including single cards, retail boxes, and high-end hobby releases, catering to collectors of all levels.
The space is designed to foster community engagement, hosting events such as monthly trade nights, kids’ card-ripping sessions, athlete signings, and partner activations. Additionally, collectors will benefit from on-site facilities like a state-of-the-art breaking studio for live and recorded card pack openings, interactive educational touchpoints, and a personal card creation suite.
Building a Community Hub
David Leiner, Topps President of Trading Cards, expressed excitement about the store’s opening. “We are thrilled to introduce this dynamic retail space, a hub for collectors and fans in Europe. This flagship will be a destination for millions of visitors, offering a unique platform for collectors and our internal and team partners to showcase and celebrate the hobby.”
The store will also serve as a drop-off point for Fanatics Collect, a trading card marketplace connecting buyers and sellers. This initiative is expected to strengthen the trading-card community in the UK and Europe, where only a handful of Topps-partner shops currently exist. Regent Street, with an annual footfall of over 70 million people, is poised to become a new hotspot for trading-card enthusiasts.
Beyond Trading Cards
While trading cards are the primary focus, the store will also offer other merchandise, including apparel from Topps and Fanatics-owned Mitchell & Ness, as well as signed memorabilia such as jerseys, kits, and equipment. The trading-card selection will encompass sports such as football, baseball, basketball, and F1, along with sports gaming cards like Match Attax and entertainment franchises including Disney, Marvel, Star Wars, and Stranger Things.
With its blend of exclusive products, community-driven events, and state-of-the-art facilities, the Fanatics Collectibles flagship store aims to be a game-changer for the hobby in Europe.