Amsterdam-based fashion house Scotch & Soda has revealed its latest collaboration with Joe Jonas, the international pop star and actor, for its highly anticipated Autumn-Winter 2024 collection. This exciting partnership signals the start of a bold new chapter for the brand, as it blends its signature style with the creativity and flair of its new brand ambassador.
As part of this collaboration, Jonas has co-designed a capsule collection, which he also models in the campaign alongside Scotch & Soda’s core pieces. His exclusive line merges the brand’s Dutch fashion heritage with his distinctive, playful aesthetic, combining vibrant colours, rich textures, and premium fabrics. The collaboration is expected to attract global attention, marking a significant expansion for the brand.
A Unique Fusion of Styles
Jonas, who is known for his eclectic and expressive fashion sense, was deeply involved in every aspect of the design process. His capsule collection features bold prints, innovative tailoring, and a fusion of vintage-inspired pieces with modern design elements. The singer has drawn inspiration from various sources, including vintage Americana, the American West, and his own photography, documented in his personal diary titled Cup of Joe.
The collaboration includes a wide range of men’s and unisex clothing and accessories, featuring items such as tailored utility jackets, ringer tees with custom graphics, and sport-inspired polos. The capsule’s muted colour palette of blues, ecrus, charcoal greys, and pinks complements Scotch & Soda’s existing offerings, making the pieces versatile and easy to integrate into a modern wardrobe. Accessories like trucker hats and printed scarves further enhance the collection’s contemporary feel.
A Natural Partnership
For Scotch & Soda, the collaboration with Jonas marks an important step in the brand’s global growth strategy. Eran Kaim, the brand’s Chief Product Officer, praised Jonas’s creative input, stating, “Joe’s unique eye and sense of style, combined with our expertise in denim, knitwear, and tees, has proven to be the perfect blend. We’re honoured to bring his vision to life.”
Jonas himself, a long-time fan of the brand, expressed his excitement about the partnership. “The creative freedom I was given made this such a rewarding experience, and I’m really looking forward to launching the collection,” he said.
Expanding Scotch & Soda’s Global Appeal
Founded in 1985, Scotch & Soda is known for its artistic, free-spirited designs inspired by the vibrant culture of Amsterdam. The brand was acquired by Bluestar Alliance, a New York-based brand management company, in 2022. With its first global ambassador in Joe Jonas and the new Autumn-Winter 2024 campaign, Scotch & Soda is poised to reach new audiences worldwide.
Joey Gabbay, CEO of Bluestar Alliance, highlighted Jonas’s influence as a key factor in the brand’s continued expansion. “Joe Jonas is one of the most dynamic, creative voices of his generation. This partnership is a fundamental part of Scotch & Soda’s growth strategy, allowing us to showcase incredible artistic talent while reaching new consumers globally.”
A Reflection of Artistic Vision
The collaboration centres on the theme of “Free Your Mind”, reflecting the journey of the free spirit through the world’s great cities. The design team behind the mainline collection took inspiration from artistic motifs, architecture, and Beat Generation writers, creating energetic collections that celebrate inclusivity and creative freedom. Jonas’s capsule complements this theme by offering a wardrobe that feels personal and lived-in but is crafted to last.
The Scotch & Soda x Joe Jonas collection is available at scotchandsoda.com, as well as in Scotch & Soda stores and select retailers worldwide. Pricing for the capsule collection ranges from $48-68 for accessories, $58-178 for tops and sweatshirts, $128-188 for bottoms, and $268-788 for jackets.
This partnership not only highlights Jonas’s creative talents but also sets a new course for Scotch & Soda, promising an exciting future for the brand as it continues to expand its influence across the fashion world.