Häagen-Dazs has unveiled an exciting new partnership with Paramount Consumer Products to celebrate the popular television series Emily in Paris. With the fourth season of the show set to premiere on Netflix on 15 August, Häagen-Dazs is marking the occasion with the launch of a limited-edition Emily in Paris ice cream collection, available globally in stores and Häagen-Dazs shops.
The collaboration between Häagen-Dazs and Emily in Paris is a natural fit, given that both brands share a unique transatlantic journey, with origins in America, craftsmanship in France, and adoration from fans worldwide. The ice cream giant is promoting the partnership with its global “Be More Emily” campaign, which encourages fans to indulge in life’s finer pleasures, much like the show’s lead character, Emily Cooper.
Limited-Edition Ice Cream Collection
The limited-edition Emily in Paris ice cream collection features two of Häagen-Dazs’ most beloved flavours: Strawberry and Salted Caramel. These classic flavours have been given a chic makeover, with stylish packaging inspired by the show’s Parisian aesthetic. The collection aims to offer a taste experience that mirrors the elegance and indulgence seen on screen.
In addition to the ice cream, a special selection of bespoke Emily in Paris cakes and creations will be available in selected Häagen-Dazs shops around the world. These treats are designed to embody the luxurious lifestyle that Emily in Paris celebrates, making them a perfect complement to the show’s return.
‘Paris by Emily’ Experience
Häagen-Dazs is offering fans a chance to win an exclusive “Paris by Emily” experience through a unique promotion. Shoppers in 20 participating markets can scan a QR code on the limited-edition ice cream packaging for a chance to win a once-in-a-lifetime trip to Paris. The grand prize includes a specially curated travel experience by DHARMA, inspired by the show. Winners will get to explore some of the city’s most iconic and charming locales, following in the footsteps of Emily Cooper herself.
This competition is designed to bring the magic of Emily in Paris to life, offering fans an opportunity to immerse themselves in the world of the show. The Parisian experience promises to be a memorable one, filled with the charm and style that Emily in Paris is known for.
Global Celebrations
To further celebrate the partnership, Häagen-Dazs is launching a series of global activations, including pop-up experiences and social media challenges throughout August. These activities are designed to engage fans of both the ice cream brand and the television show, encouraging them to enjoy sweet moments inspired by the Parisian lifestyle.
A Celebration of Heritage and Style
Priscilla Zee, Häagen-Dazs Brand Director, commented on the partnership, saying, “This collaboration is a celebration of our shared heritage in France. We are thrilled to bring this to life for fans globally, allowing them to experience a taste of Paris with their favourite flavours, limited-edition designs, and exclusive experiences.”
The Emily in Paris limited-edition ice cream collection is now available in stores and Häagen-Dazs shops worldwide. Fans are invited to indulge in this stylish union of flavour and fashion and discover how they can “Be More Emily” with Häagen-Dazs.