Mibro, a global smartwatch brand under ZhenShi Technology (Shenzhen) Co., Ltd, has announced a new collaboration with HERE Technologies aimed at enhancing the safety and security features of its children’s smartwatch. This partnership highlights Mibro’s ongoing commitment to ensuring children’s safety while providing parents with peace of mind, through advanced location tracking and connectivity features.
The children’s smartwatch market is seeing significant growth, driven by increasing parental concerns over safety and a rising demand for wearable technology. Mibro’s forthcoming kids’ smartwatch model, set to be released in regions including EMEA and Southeast Asia, reflects this trend. The device will feature an advanced 7-system positioning capability, offering accurate location tracking and real-time monitoring of a child’s movements. This, according to Mibro, reinforces their mission to prioritise child safety.
The key to this feature lies in HERE Technologies’ advanced location services. Mibro utilises HERE’s Network Positioning API, which enables the smartwatch to capture precise geo-locations. Additionally, HERE’s Reverse Geocoder API translates these geo-locations into detailed addresses, which are then sent to parents through the Mibro Kids mobile app. This system allows parents to monitor their children’s current locations in real time and review location history for up to 90 days, even in areas where traditional GPS signals may be weak.
Further enhancing the user experience, the Mibro Kids app integrates HERE’s SDK Explore, which allows for smoother and faster map interactions. This technology gives parents the ability to check their children’s whereabouts quickly and effortlessly, providing an extra layer of security for families concerned about their children’s safety.
Ian Ying, Vice President of ZhenShi Information Technology Company, emphasised the importance of the partnership, saying, “At Mibro, ensuring the safety and connectivity of children is our top priority. Integrating HERE location services into Mibro kids watch phones perfectly complements Mibro’s mission to offer high-quality smart wearable products globally.”
Mibro’s collaboration with HERE Technologies aligns with its goal to cater to the growing demand for smartwatches that do more than just track steps and display notifications. By incorporating sophisticated location intelligence, Mibro aims to position itself as a leader in the kids’ wearable technology market, addressing not just connectivity, but the vital issue of child safety.
Sammie Xi, Director and Head of Business for Greater China at HERE Technologies, expressed excitement over the partnership. “We are thrilled to partner with Mibro to improve the safety and user experience of their children’s watch phones. Our goal is to support Mibro by offering them cutting-edge location intelligence as they continue to introduce new smartwatch models to an international audience.”
This collaboration is seen as a crucial step in delivering smartwatches that provide parents with both reassurance and ease of use, helping them to stay connected with their children in a seamless and efficient manner.
Mibro’s new smartwatch is expected to enter the market later this year, offering a blend of robust safety features and advanced technology aimed at addressing the evolving needs of parents and their children worldwide.