AMBITIOUS, known for its strategic communications work, proved that success on TikTok doesn’t always require meticulous planning or heavy editing. In fact, the video’s organic, unpolished style is what helped it resonate with the platform’s users. As TikTok continues to dominate as a creative space for brand engagement, the agency’s viral post highlights the importance of staying true to the platform’s culture — one that thrives on spontaneity, relatability, and fast-paced entertainment.

“We didn’t set out to create something polished; we simply created something that felt real and aligned with what was trending at the time,” said Isobel Bryant, Content Manager at AMBITIOUS. “TikTok rewards authenticity, and that’s what we focused on.”

The video’s success also underscores a key lesson for brands: the TikTok algorithm favours organic content that feels fresh and relevant. Over-produced, overly scripted videos often fail to capture the audience’s attention in the same way. Instead, TikTok thrives on moments that feel timely and unfiltered.

For other brands looking to replicate AMBITIOUS’ success, the agency has shared several best practices that contributed to the video’s viral reach:

• Text Placement: Ensure the title appears within the first three seconds of the video and is placed above the app’s buttons. Subtitles and captions not only make the content more accessible but also help the algorithm understand and rank the video.
• Audio is Key: Using trending sounds or TikTok-recommended audio can greatly enhance a video’s chance of going viral. Mixing voiceovers, text-to-speech, and creative audio formats also adds variety and keeps the content fresh.
• Use Tags Wisely: Relevant hashtags play a significant role in ensuring your video reaches the right audience. Limit the tags to three to five, and choose those with the highest views. Tagging locations can also help you target specific regions.
• Focus on the “For You” Page: To maximise your TikTok presence, it’s crucial to keep an eye on the “For You” page, which showcases trending content. By staying on top of emerging trends, brands can swiftly capitalise on opportunities for viral engagement.

AMBITIOUS has also shared a 10-step checklist to help brands go viral on TikTok. This includes regularly checking the For You page for trending sounds and hashtags, collaborating with influential creators, and experimenting with new features on the platform.

“The TikTok journey is one of patience, experimentation, and consistent posting,” Bryant added. “If you embrace flexibility and keep things fun, you can unlock a platform with unparalleled potential for growth.”

AMBITIOUS’ viral success proves that with the right strategy, brands can achieve significant engagement on TikTok without the need for expensive production or complex editing.

The post AMBITIOUS Hits 1M Views on TikTok: How to Go Viral appeared first on EMC UK.

Disney Leads the Pack

According to the study, Disney is the most talked about company when it comes to stocks, boasting the highest number of videos and hashtags dedicated to its financial performance. The hashtags #disneystock, #disneystocks, and #disneyshares have collectively garnered 80 million views from 6,151 videos. This substantial engagement reflects widespread public interest in Disney’s market movements and investment potential.

The company’s share price, currently around $85, has seen significant fluctuations, having dropped from an all-time high above $200 in March 2021. This peak occurred following the announcement that California’s theme parks could reopen as COVID-19 restrictions were eased. Despite the decline, Disney remains a focal point for investors on social media.

Netflix and Amazon Follow Closely

Netflix ranks as the second most popular stock, with more than 13 million views on TikTok and Instagram. The global streaming giant has been featured in 1,384 videos, accompanied by 4,635 hashtags such as #netflixstock, #netflixstocks, and #netflixshares. Netflix recently ended its mail-order DVD service and reported an addition of 5.9 million new subscribers in the second quarter of 2023. Its stock price stands around $380, down from its peak of $690 in November 2021.

Amazon secures the third spot, with its stocks and shares attracting over 5.9 million video views, 17,278 hashtags, and 725 videos. The e-commerce titan reported net sales of $134.4 billion for the second quarter of 2023, and its share price has risen steadily, currently at about $128. Amazon’s market capitalisation of $1.32 trillion is the highest among the top five companies in the study.

Tesla and Walmart Complete the Top Five

Tesla is the fourth most discussed stock on social media, with 739 videos receiving more than two million views and 1,898 related hashtags. The electric vehicle manufacturer’s share price is approximately $260, with a market capitalisation of $813 billion.

Walmart rounds out the top five, attracting over 4.7 million views and 2,570 hashtags. The retail giant’s financial performance continues to be a topic of considerable interest among social media users.

Other Notable Mentions

The remainder of the top ten includes Costco in sixth place, followed by Microsoft, 3M, Nike, and Starbucks. These companies, like those at the top, benefit from strong brand recognition, which appears to translate into significant engagement on social media platforms.

Expert Commentary

A spokesperson for City Index commented on the findings, stating: “This data paints a fascinating picture of which companies’ financial performance attracts the most interest, excitement, and discussion on social media. The companies at the top of the list are some of the biggest brands in the world, highlighting how the general public are most comfortable approaching the complex world of the stock market through businesses and brands with which they are most familiar.”

The spokesperson added, “The strong appetite for advice and guidance on trading is demonstrated by the fact that videos on the top ten companies in the list have more than 117 million views in total. As trading continues to become more accessible to people who aren’t working in the finance industry and following the rise of so-called ‘meme stocks’ over the past two years, it will be interesting to see how the discussion of the best trading and investment opportunities continues to develop on social media.”

Conclusion

The City Index study underscores the growing influence of social media on investment trends. As platforms like TikTok and Instagram become more integral to financial discourse, they provide valuable insights into public sentiment and the popularity of certain stocks. Disney, Netflix, and Amazon lead the way, with significant engagement indicating a strong interest in their financial journeys. This trend is likely to continue, shaping the future of investment strategies and market analysis.

The top ten most popular stocks on social media 

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