The study, which analysed playlists curated for various wedding occasions—including “Wedding dancefloor,” “Wedding party,” “Walking down the aisle,” and “First dance songs”—examined a total of 49,091 songs to compile a comprehensive ranking of wedding music.

Following Houston’s iconic anthem, ABBA’s “Dancing Queen” claimed the second spot, with 394 appearances and a presence in 19.70% of the analysed playlists. This 1976 hit was most frequently featured under the “Wedding dancefloor” category, highlighting its reputation as a go-to song for getting guests on their feet.

Taking third place is Usher’s “Yeah!” featuring Lil Jon and Ludacris, which was included in 19.50% of the playlists. Released in 2004, it found favour mainly in the “Wedding dancefloor” and “Wedding party” categories.

Other notable tracks include “Mr. Brightside” by The Killers, which occupies fourth place with an 18.80% appearance rate, while “September” by Earth, Wind & Fire rounds out the top five with 18.45% of playlists featuring this timeless classic. The Killers’ track amassed a total of 376 appearances in the selected playlists.

The top 10 most popular wedding songs, according to the study, are as follows:

“I Gotta Feeling” by the Black-Eyed Peas came in sixth place, appearing in 17.95% of playlists and making a strong showing in “Wedding party” categories. Bruno Mars’ “Marry You” followed closely in seventh, with a significant presence in playlists for “Walking down the aisle” and “First dance” moments.

Beyoncé’s “Crazy in Love,” featuring Jay-Z, secured eighth place, with 17.45% of playlists, while “Shut Up and Dance” by WALK THE MOON and “Low” by Flo Rida rounded out the top ten, both featuring prominently in dance-themed playlists.

The study also highlighted other popular wedding tracks, such as Neil Diamond’s “Sweet Caroline” and Ed Sheeran’s “Thinking Out Loud.”

Arturas Asakavicius, co-founder and CEO of Breezit, emphasised the importance of music in wedding celebrations: “It’s fascinating to see which songs are still hailed as wedding classics, even years after their initial release. Certain songs have become intertwined with the celebration of a wedding, making them timeless classics for many couples’ big day.”

This information was provided by the wedding venue discovery platform, Breezit.  

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Germany holds the largest share of the Fortune 500 Europe list, with 79 companies, followed by the UK with 77, France with 67, and Switzerland with 36. However, nearly half of the 500 companies come from these four nations.

Despite Germany’s dominant representation, the most profitable companies are increasingly found in smaller countries such as Belgium, Switzerland, Norway, and Ireland. Even in southern Europe, companies from Spain and Italy have shown marginally better profitability than the regional average.

Fortune 500 Europe Top 10 Companies:

1. Volkswagen (Germany)
2. Shell (UK)
3. TotalEnergies (France)
4. Glencore (Switzerland)
5. BP (UK)
6. Stellantis (Netherlands)
7. BMW Group (Germany)
8. Mercedes-Benz Group (Germany)
9. Electricité de France (France)
10. Banco Santander (Spain)

Grethe Schepers, Lists Director for Europe at Fortune, commented on the pressures facing European companies, saying: “The 2024 Fortune 500 Europe list highlights the good and the bad, illustrating the challenges around innovation and competitiveness. While profits are up 7.6%, the decline in female leadership is worrying, with just 6.2% of companies now led by women, down from 7% last year. The technology sector, which accounts for only 2% of the total list revenue, continues to shrink in terms of profits and employment. In contrast, the financial sector has seen a significant boost, thanks to higher interest rates.”

Alex Wood Morton, Executive Editor for Europe, echoed these concerns, noting that the list mirrors trends seen in the US 20 years ago. “Europe is at a crossroads. This year’s ranking shows a strong presence of oil, gas, and car manufacturers—similar to the Fortune 500 in America two decades ago. The challenge for European companies now is to innovate at scale. Those that can adapt and embrace new technologies will thrive in an increasingly competitive global market.”

The release of the Fortune 500 Europe list coincides with the Fortune CEO Forum 2024, held in London today. This exclusive, invitation-only event will bring together 40 CEOs to discuss key business issues. Topics on the agenda include the responsible use of AI, improving European competitiveness, the transition to green energy, and navigating the changing landscape for consumers and workers.

The Fortune 500 Europe ranking is based on total revenues from the latest available fiscal year. Companies must disclose financial data and report to a government agency to qualify for inclusion. Revenue figures are presented as reported, with no adjustments made for changes in accounting practices.

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In 2023, a total of 3,699 babies were named George, reflecting the ongoing popularity of the name and its royal connection. Prince George, who is currently second in line to the throne, appears to be a source of inspiration for many parents seeking a timeless and distinguished name for their children.

Following George is Archie, with 2,684 baby boys named after Prince Archie of Sussex last year. Archie, the first child of Prince Harry and Meghan, Duchess of Sussex, is sixth in the line of succession. The name’s appeal is likely bolstered by the couple’s high profile and the warm public perception surrounding them, despite their departure from royal duties in 2021.

The name Harry, which has historical ties to Prince Harry, Duke of Sussex, ranks third, with 2,403 boys given this name in the past year. Prince Harry is the younger son of King Charles III and Diana, Princess of Wales, and he currently stands fifth in the line to the throne.

William, Prince of Wales, follows as the fourth most popular name, with 1,806 babies named after him. As the heir apparent to the throne, Prince William, who married Catherine Middleton in 2011, continues to hold a significant place in the public’s affection. Together, they have three children: George, Charlotte, and Louis.

Rounding out the top five is Edward, with 1,612 babies named after Prince Edward, Duke of Edinburgh. Edward, the youngest child of Queen Elizabeth II and Prince Philip, is currently 14th in line to the throne.

The list also features names such as Charlotte (1,496), inspired by Princess Charlotte of Cambridge, and Louis (1,184), after Prince Louis of Cambridge. Sophie, Duchess of Edinburgh, is another notable name, with 1,115 babies sharing her name. Meanwhile, Zara Tindall, the daughter of Princess Anne, has inspired 685 names.

Interestingly, some royal names, such as Charles, Camilla, Anne, and Catherine, did not make it onto the ONS’s Top 100 Baby Names for the past year, suggesting a possible shift in naming trends as public admiration for certain royals evolves.

Gabriele Asaro, Head of Research at Cases.gg, commented on the findings: “Choosing a name can be time-consuming and challenging for soon-to-be parents, but drawing inspiration from the royal family can be a great way to select a timeless and elegant name with a rich history. The royal family members have always been very influential, so it’s not surprising that names linked to them have climbed the ranks of popularity in the UK.”

As public interest in the royal family remains strong, names such as Charles and Camilla may see a resurgence in popularity in the years to come. Asaro concludes, “As admiration for the royals continues, it is likely that more parents will look to the royal family for inspiration when naming their children.”

The post George Tops Baby Name Rankings Inspired by Royals appeared first on EMC UK.

Chillingham Castle took the top spot after 399 out of every 1,000 reviews described it as ‘haunted’, ‘spooky’, or ‘creepy’. The 12th-century castle, known for its rich history and ghost stories, currently holds a four-star rating on Tripadvisor, with 119 reviews explicitly mentioning its haunted reputation.

Warwick Castle in Warwickshire ranked second on the list. With over 16,600 Tripadvisor reviews, the medieval fortress was described as ‘scary’ in more than 750 reviews. On average, 140 out of every 1,000 reviews contained keywords such as ‘haunting’ and ‘chilling’, making it a popular destination for thrill-seekers looking for a historical fright.

Top 10 spookiest UK castles 

In third place was Muncaster Castle in Cumbria, where 134 out of every 1,000 reviews described the location as haunted or eerie. Tripadvisor reviewers frequently mentioned the castle’s ‘haunted’ atmosphere, with many visitors recounting spooky experiences during their tours. The castle, which boasts a 4.5-star rating, has become a well-known haunt for those looking to delve into its ghostly past.

The first Scottish castle on the list was St Andrews Castle in Fife, which ranked as the fourth most unsettling location. The ruins, which have a four-star rating, are known for their creepy, claustrophobic atmosphere, with 96 out of every 1,000 reviews describing it as ‘spooky’ or ‘eerie’.

Derbyshire’s Bolsover Castle rounded out the top five, with 58 out of 1,000 reviews mentioning its chilling atmosphere. The most frequently used descriptions were ‘spooky’ and ‘scary’, cementing the 17th-century stronghold as a must-visit for those seeking a haunted experience.

Other castles featured in the top ten included Oxford Castle and Prison in Oxfordshire, Alnwick Castle in Northumberland, Glamis Castle in Angus, Carisbrooke Castle on the Isle of Wight, and Lincoln Castle in Lincolnshire.

Speaking about the study, a spokesperson from JeffBet.com said: “October is the perfect month to explore spooky locations and get into the autumnal mood. All of the castles in our list are centuries old, steeped in history, and come with stories of hauntings and mysterious occurrences.”

“Chillingham Castle, in particular, has long been associated with ghostly sightings and eerie experiences. Its place at the top of the list, especially in the lead-up to Halloween, is no surprise given the number of visitors who have reported spooky encounters.”

“Whether you’re a paranormal enthusiast or simply enjoy the atmosphere of an old, historic castle, visiting any of the castles on this list is sure to offer a chilling thrill, especially as the cool autumn air amplifies the mysterious feel.”

With Halloween just around the corner, the study provides an ideal guide for those looking to experience the UK’s most spine-chilling locations this October.

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According to the report, business activity in September saw an increase in all but one of the UK’s regions, following broad-based growth recorded in August. The Business Activity Index serves as a critical indicator of regional economic health, measuring monthly changes in output from goods and services in the private sector. A reading above 50 indicates growth, and the further above this threshold, the stronger the expansion.

While Northern Ireland stands out with its most substantial output increase since May, Wales experienced a slight decline in business activity, preventing the UK from enjoying two consecutive months of universal growth. Overall, the data suggest a slowdown in growth rates compared to August, highlighting the varied performance across different regions.

Sebastian Burnside, NatWest’s Chief Economist, commented on the findings, noting, “September’s Growth Tracker report demonstrated greater variation in performance across the UK’s nations and regions compared to August, when activity rose universally. While output continued to increase in nearly all areas, there was a stark contrast between the strong, accelerated growth in Northern Ireland and the decline in Wales.”

The report also highlights significant disparities in employment trends, with only half of the regions recording an increase in jobs during September, down from ten regions in August. Similarly, while business confidence remained generally positive, it declined in just over half of the regions surveyed.

Despite these mixed results in economic activity and employment, price pressures across the UK remained consistent in September. Rates of increase in average charges for goods and services were closely aligned with the national average, suggesting a more straightforward inflation narrative for policymakers.

Burnside added, “The consistency in price pressures across the 12 regions helps to simplify the UK inflation picture for monetary authorities, offering a clearer understanding of the economic landscape amid varying regional performances.”

In summary, while Northern Ireland shows strong growth, the mixed results from Wales and fluctuating employment figures indicate a complex economic situation across the UK. The NatWest Regional Growth Tracker continues to provide valuable insights into the performance of different regions, highlighting the nuances of economic recovery in the aftermath of recent challenges.

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The researchers measured the proportion of reviews containing complaints about the app being “slow,” “glitchy,” or “not working.” Empower emerged as the least reliable, with a rate of 14.40 negative keyword matches per 100 reviews. From a sample of 500 reviews, 72 users criticised Empower for issues such as being “glitchy,” “buggy,” and “painfully slow,” with many stating that it performed poorly on iOS devices.

Ally Invest followed closely in second place, with 8.80 keyword matches per 100 reviews. Of 500 reviews, 44 contained negative feedback, describing the app as “terrible,” “glitchy,” and prone to issues like bugs with touch-ID functionality. Users complained of slow performance and a frustrating user experience.

Interactive Brokers took third place, recording 8.76 keyword matches per 100 reviews. The app received 56 negative reviews from 639 users, with comments focusing on poor functionality, glitches, crashes, and a difficult-to-use interface. Complaints about a “clunky” design and regular crashes were also common among users.

Merrill Edge ranked fourth, with 7.00 keyword matches per 100 reviews. Out of 500 reviews, 35 users raised concerns about slow speeds and glitches, frequently describing the app as “not user-friendly” and frustrating to navigate.

Fifth place saw a tie between Ellevest and Charles Schwab, both receiving 5.85 keyword matches per 100 reviews. Ellevest, with 205 reviews, saw 12 complaints ranging from glitchy performance to accusations of being unreliable. Charles Schwab’s platform, meanwhile, had 32 negative reviews out of 547, with users complaining of slow loading times and an unresponsive interface.

In sixth place was Tastyworks, which recorded 5.31 keyword matches per 100 reviews from a sample of 527. Negative feedback included mentions of glitches, bugs, and repeated crashes, leading to a poor overall user experience.

E*TRADE followed in seventh, with 4.91 keyword matches per 100 reviews, while TD Ameritrade ranked eighth with 4.84. Fidelity was ninth with 4.60, and Webull rounded off the top 10 with 3.60 negative matches per 100 reviews.

Negative keyword matches per 100 reviews – Top 10 investment app ranking 

At the opposite end of the spectrum, Wealthfront and Stash were named the most reliable apps, with only 0.60 negative keyword matches per 100 reviews. Both apps received just three complaints from a sample of 500 reviews, with many users praising their reliability and ease of use.

A spokesperson from Investingoal.com commented: “It can be frustrating when any app doesn’t work as expected, and financial platforms are certainly no exception. In an environment where trust and seamless access to financial markets are critical, these recurring issues can significantly hinder user experience and confidence.”

As the report highlights, investment apps play a crucial role in today’s financial markets, and their reliability is essential for both seasoned investors and beginners looking to make informed financial decisions.

The post Empower Tops List of Least Reliable Investment Apps, Study Finds appeared first on EMC UK.

The survey ranks Tesco Mobile as the clear leader, with a 92% net promoter score (NPS), indicating that a significant majority of customers would recommend their service. Following closely behind in the satisfaction rankings are giffgaff at 91%, EE and iD Mobile both scoring 86%, and Sky Mobile with 85%.

Price and Coverage Push Tesco Mobile to the Top

Tesco Mobile’s success stems largely from its excellent value for money and geographical coverage, two factors that emerged as the primary reasons for subscriber satisfaction. While many UK customers across various networks cited price and poor coverage as common sources of frustration, Tesco Mobile users were consistently positive about these areas. This marks a significant achievement, particularly in the current economic climate, where affordability is a pressing concern for many consumers.

Inflation Hits Mobile Contracts

The UK’s economic struggles, driven by inflation and rising costs, have forced many consumers to reassess their spending habits, including their mobile contracts. As people look to tighten their budgets, there is a growing appetite for affordable mobile subscription deals. The survey indicates that customers are increasingly seeking out low-cost options and flexible handset offers to help manage their expenses.

In response to this shift, the Juniper Research report suggests that mobile operators need to adapt to the changing financial landscape. Expanding the range of contract offers and better accommodating low-spending subscribers could be key to maintaining customer loyalty and attracting new users.

Elisha Sudlow-Poole, the report’s author, explained: “The economic downturn in recent years has altered the way subscribers view their mobile service needs. There is a clear demand for more cost-effective options, and mobile operators must rethink their pricing strategies to meet these new consumer expectations.”

Other Top Performers

While Tesco Mobile secured the top spot, the survey also highlights the strong performance of giffgaff, which ranked second with a 91% NPS. The company has built a reputation for offering competitive pricing and flexible plans, which continue to resonate with budget-conscious customers.

EE and iD Mobile, both with an 86% score, also performed well in the survey. EE, known for its expansive coverage and strong network infrastructure, remains a favourite among those prioritising reliability. Meanwhile, iD Mobile, a relative newcomer in the market, has quickly made a name for itself by offering affordable plans with a range of customisation options.

Sky Mobile rounds out the top five with an 85% NPS, cementing its place as a solid contender in the UK mobile market, particularly among users seeking integrated services with other Sky offerings, such as TV and broadband.

Industry Insight and Recommendations

The report, UK Mobile Operator Consumer Satisfaction Survey 2024, provides detailed insights into the evolving mobile landscape in the UK. It suggests that, in light of the findings, operators should focus on offering more flexible and cost-effective options to appeal to subscribers looking for value in a challenging economic environment.

Sudlow-Poole added: “It’s clear that consumers are becoming more selective about how much they are willing to pay for mobile services. Providers who fail to adapt to this new reality risk losing market share to those that prioritise value for money.”

Conclusion

With economic pressures shaping consumer behaviour, Tesco Mobile’s ability to deliver affordable, high-quality services has set it apart from the competition. As mobile users across the UK continue to prioritise cost and coverage, other operators may need to follow Tesco’s example to remain competitive in an increasingly price-sensitive market.

The full report, containing detailed analysis and over 16,600 market statistics, is now available for download from Juniper Research.

The post Tesco Mobile Tops UK Customer Satisfaction Rankings in 2024 appeared first on EMC UK.

The research, conducted by QR Code Generator and compiled from public votes on Ranker, highlights the top actors to have played the Doctor over the shows near 60-year history. David Tennant, who played the Tenth Doctor, has emerged as the most beloved actor, according to the study.

David Tennant Leads the Pack

David Tennant, renowned for his tenure from 2005 to 2010, secured the top spot with 9,066 votes. Tennant’s portrayal, marked by his charismatic and emotional depth, has left a lasting impression on fans. The Scottish actor, who initially joined the show inspired by his love for it, experienced a significant boost in his career, meeting his future wife, actress Georgia Tennant, on set. Tennant’s popularity continues to resonate with audiences long after his departure from the role.

Matt Smith and Christopher Eccleston Follow

In second place is Matt Smith, who garnered 7,996 votes. Smith, the Eleventh Doctor, appeared from 2010 to 2013 and remains notable for being the youngest actor to have taken on the role. His portrayal was widely acclaimed, and upon his exit, he was honoured with a Sonic Screwdriver prop by his castmates.

Christopher Eccleston, who revived the series in 2005 as the Ninth Doctor, ranks third with 6,420 votes. His single series brought Doctor Who back to life after its hiatus, and his performance alongside Billie Piper as Rose Tyler was instrumental in the show’s successful revival.

Tom Baker and Peter Capaldi Round Out the Top Five

Tom Baker, who played the Fourth Doctor from 1974 to 1981, follows closely in fourth place with 6,320 votes. Known for his distinctive scarf and fondness for jelly babies, Baker’s era remains one of the most memorable, drawing high viewership figures during his time.

Peter Capaldi, the Twelfth Doctor, is fifth with 5,819 votes. Capaldi, who previously appeared in a 2008 episode before his official casting, brought a grittier edge to the Doctor from 2013 to 2017. His dual roles in the series have cemented his place among fans.

The Less Favoured Doctors

At the opposite end of the spectrum, Paul McGann, who portrayed the Eighth Doctor in the 1996 TV movie, is the least popular with 3,210 votes. McGann’s brief stint was aimed at reviving the series in America, but it did not achieve the expected success. Nonetheless, his Doctor has since found a dedicated audience through Big Finish audio dramas.

Jodie Whittaker, the first woman to play the Doctor, ranks eleventh with 3,309 votes. Whittaker’s tenure, which ended in 2022, has been a topic of considerable discussion, with fans keen to see how her successor, Ncuti Gatwa, will influence the show’s future.

The Full Ranking

The full ranking is as follows:

1. David Tennant – 9,066 votes
2. Matt Smith – 7,996 votes
3. Christopher Eccleston – 6,420 votes
4. Tom Baker – 6,320 votes
5. Peter Capaldi – 5,819 votes
6. Jon Pertwee – 3,939 votes
7. Peter Davison – 3,601 votes
8. William Hartnell – 3,597 votes
9. Patrick Troughton – 3,544 votes
10. Sylvester McCoy – 3,373 votes
11. Jodie Whittaker – 3,309 votes
12. Colin Baker – 3,287 votes
13. Paul McGann – 3,210 votes

Looking Ahead

Marc Porcar, CEO of QR Code Generator, commented on the findings, highlighting the show’s ability to reinvent itself and maintain fan interest. He noted that while recent seasons have struggled with viewership, the Christmas special’s strong performance and the return of Russell T. Davies as showrunner offer hope for renewed success.

Porcar emphasised that the continual evolution of the Doctor and their companions is key to the show’s lasting appeal. With the arrival of Ncuti Gatwa as the Fifteenth Doctor, fans are eagerly anticipating how this new chapter will unfold and whether it will capture the same affection as those who have come before him.

The post Doctor Who: David Tennant Tops List of Favourite Actors appeared first on EMC UK.

The study analysed data from the NHS Business Services Authority and compared it with population figures for each ICB to determine spending patterns. Integrated Care Boards are responsible for planning and coordinating health services for their local populations.

NHS Cambridgeshire and Peterborough tops the spending list despite having the second-lowest number of prescribed items—20,560,730. The total expenditure on prescriptions in this area amounts to £333,380,057, serving a population of 1,004,323. This high cost per person is attributed to the expensive nature of the prescribed items, which average £16.21 per item.

Following closely is NHS Herefordshire and Worcestershire, with £280 spent per person on prescriptions. This region has the fewest prescribed items—15,953,376—but a total expenditure of £227,956,506 for its population of 812,712. The high cost per item in this area averages £14.29, indicating significant investment in a smaller volume of prescriptions.

NHS West Yorkshire ranks third, with a prescription expenditure of £210 per person. The total cost of prescriptions here is £548,005,299, the second highest on the list, with a population of 2,607,572. This region also records a relatively high number of prescriptions per person, averaging 25.9 items, reflecting a combination of high volume and substantial costs.

In fourth place is NHS Staffordshire and Stoke-on-Trent, where £202 per person is spent on prescriptions. The total cost stands at £235,419,897 for a population of 1,166,953. This area also features prominently with the highest number of items prescribed per person, averaging 22.9.

The top five is rounded out by NHS Nottingham and Nottinghamshire, with £200 per person spent on prescriptions. The total expenditure is £246,174,370, serving a population of 1,233,085.

Conversely, the regions spending the least on prescriptions per person are predominantly in London. NHS South East London leads this group, spending just £106 per person. The total cost here is £216,396,671, with a population of 2,038,754. It is followed by NHS North Central London (£107 per person), NHS South West London (£108 per person), and NHS North East London (£113 per person). NHS Surrey Heartlands, with £126 spent per person, completes the list of the five lowest spenders.

Steve Bater, spokesperson for NHSDiscountOffers.co.uk, commented on the findings: “The data highlights the considerable investment in prescription costs across various NHS regions. It also provides insight into the disparities in spending, reflecting differences in medication costs and the prevalence of chronic conditions in these areas. Regions that spend more per person often face higher prescription volumes or more expensive medications, suggesting a need for more comprehensive healthcare coverage.”

Bater further noted that the study underscores the NHS’s commitment to ensuring access to necessary medications. “These figures demonstrate the NHS’s dedication to supporting public health and improving well-being across England. The substantial investment in prescription costs aims to provide better healthcare and address the needs of local populations effectively.”

For further details on prescription spending and its implications for NHS regions, NHSDiscountOffers.co.uk provides comprehensive analysis and updates.

The post Cambridgeshire and Peterborough Tops List for NHS Prescription Spending appeared first on EMC UK.

Disney Leads the Pack

According to the study, Disney is the most talked about company when it comes to stocks, boasting the highest number of videos and hashtags dedicated to its financial performance. The hashtags #disneystock, #disneystocks, and #disneyshares have collectively garnered 80 million views from 6,151 videos. This substantial engagement reflects widespread public interest in Disney’s market movements and investment potential.

The company’s share price, currently around $85, has seen significant fluctuations, having dropped from an all-time high above $200 in March 2021. This peak occurred following the announcement that California’s theme parks could reopen as COVID-19 restrictions were eased. Despite the decline, Disney remains a focal point for investors on social media.

Netflix and Amazon Follow Closely

Netflix ranks as the second most popular stock, with more than 13 million views on TikTok and Instagram. The global streaming giant has been featured in 1,384 videos, accompanied by 4,635 hashtags such as #netflixstock, #netflixstocks, and #netflixshares. Netflix recently ended its mail-order DVD service and reported an addition of 5.9 million new subscribers in the second quarter of 2023. Its stock price stands around $380, down from its peak of $690 in November 2021.

Amazon secures the third spot, with its stocks and shares attracting over 5.9 million video views, 17,278 hashtags, and 725 videos. The e-commerce titan reported net sales of $134.4 billion for the second quarter of 2023, and its share price has risen steadily, currently at about $128. Amazon’s market capitalisation of $1.32 trillion is the highest among the top five companies in the study.

Tesla and Walmart Complete the Top Five

Tesla is the fourth most discussed stock on social media, with 739 videos receiving more than two million views and 1,898 related hashtags. The electric vehicle manufacturer’s share price is approximately $260, with a market capitalisation of $813 billion.

Walmart rounds out the top five, attracting over 4.7 million views and 2,570 hashtags. The retail giant’s financial performance continues to be a topic of considerable interest among social media users.

Other Notable Mentions

The remainder of the top ten includes Costco in sixth place, followed by Microsoft, 3M, Nike, and Starbucks. These companies, like those at the top, benefit from strong brand recognition, which appears to translate into significant engagement on social media platforms.

Expert Commentary

A spokesperson for City Index commented on the findings, stating: “This data paints a fascinating picture of which companies’ financial performance attracts the most interest, excitement, and discussion on social media. The companies at the top of the list are some of the biggest brands in the world, highlighting how the general public are most comfortable approaching the complex world of the stock market through businesses and brands with which they are most familiar.”

The spokesperson added, “The strong appetite for advice and guidance on trading is demonstrated by the fact that videos on the top ten companies in the list have more than 117 million views in total. As trading continues to become more accessible to people who aren’t working in the finance industry and following the rise of so-called ‘meme stocks’ over the past two years, it will be interesting to see how the discussion of the best trading and investment opportunities continues to develop on social media.”

Conclusion

The City Index study underscores the growing influence of social media on investment trends. As platforms like TikTok and Instagram become more integral to financial discourse, they provide valuable insights into public sentiment and the popularity of certain stocks. Disney, Netflix, and Amazon lead the way, with significant engagement indicating a strong interest in their financial journeys. This trend is likely to continue, shaping the future of investment strategies and market analysis.

The top ten most popular stocks on social media 

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