I’m not talking here about blast emails that clog inboxes and newsletters that sit unread. I’m talking about emails that generate genuine engagement, clicks and return buyers—not once, but over and over again.

Starting From Nothing!

The majority of students I’ve taught believe that you must have a massive audience before you can even think about email marketing as a possibility. Total myth. You only need the right people. Having a quality list is not about quantity, it’s all about relevance.

I remember my initial lead magnet—a woefully mediocre PDF checklist. But it wasn’t the product that mattered, it was that it filtered intent. If it was downloaded, I had them halfway down the funnel. These days, I recommend you begin with a quiz or a gated tool. They’re engaging and most importantly, filter the prospect before they land on your list.

The Hook’s the Subject Line!

Your open is awful and you’re having a subject-line problem. Your click is awful and your body copy sucks. It really is that easy

And I also have my own rule: write to the person you admire and want to impress at the same time. In that tension comes a natural voice that readers read. I’m not a corporate brochure. And good grief—don’t use copy with false alarm or “Last chance!” unless that really is the last chance.

Personalization is powerful, yes, but not in the guise of names. I once doubled clicks by making a CTA button call out to something that the user had done before (“Finish what you started, Sarah”). Creepy? Maybe so. Effective? You bet.

Timing and Automation

You can write the perfect email and deliver it at the wrong time and it is worthless. I’ve done it more times than I can count. Tuesday at 10:00 is the best in B2B. Sunday evenings do oddly outlead on creative brands. But gold exists in your own list data. That is where segmentation comes in.

They’re what distinguish amateurs from professionals. Welcome series, cart abandonment reminders, win-back workflows—any of them works while you sleep. And if you’re also producing YouTube content to divide your efforts, compounding effects occur. Brands that consistently grow their followers on social media platforms, especially on Instagram, see engagement rates rise by over 34%, amplifying the results of every automated workflow you set.

People Hate Spam

Deliverability is most oftentimes the most neglected part of email marketing. No matter how good your copy is, if Gmail is going to deliver it to Promotions or worse yet, to Spam. I’ve witnessed entire campaigns disintegrate because somebody was not paying close enough attention to proper SPF and/or DKIM configurations. These do matter.

And so do spam trigger words. I once flagged out a whole client list because we’d used “earn money quick” one time too many. Even subtle things—too many URLs, images that don’t include alt text—can damage the sender’s reputation.

If you’re doing leads in the EU, do it by GDPR properly. No tricks. I’ve had a student get served with a legal letter because the student didn’t use a double opt-in. No fun at all

Don’t Chase Vanity Metrics

Let’s be honest here: open rates aren’t what they once were with the recent Apple Mail Privacy updates. Click-through rate, conversion rate, and unsubscribe trends are what I’m concerned about these days. Your funnel is leaking if people are unsubscribing from one or two of your emails.

A/B tests come to the rescue in that case. I sent out two similar emails with only the CTA being modified—”Download Now” and “Grab Your Copy”—and the second did 18% better. Small details accumulate rapidly.

Continue to monitor your bounce rate as well. Hard bounces are deliverability killers. Clean your list regularly. I do it every month, although it seems like admin work. It’s worth it.

E-Mail Marketing’s Evolving

New technology doesn’t kill email marketing, it resurrects it. I’ve increased my use of AMP in my campaigns these days—interactive components like carousels, polls, even carts in the email itself. It’s fresh and users stick longer in the email.

AI comes in now as well. I utilize it primarily for subject line ideas and flow charting, not full copy. There is a human element that needs to be present still. Too polished and individuals can tell. CRM integrations also change the game. Your email is talking to your sales system, your course site. you’ve got ridiculous amounts of personalization power if you’ve got that in place.

Someone completes module 3? Yeah, you’re emailing them in encouragement to take the next step.

Conclusion

Email still works. It’s not flashy, but it gets results when you do it right. Write better, send smarter, and stop waiting for a viral miracle.

Forget big lists and fake numbers. Talk to real people, track real actions, and fix what leaks. That’s how you win.

Set it up once, let it run, and keep it clean. That’s the game.

The post E-Mail Marketing: Power Move! appeared first on EMC UK.

The RIVER 3 Plus will be available from 27 March, while the wireless model is set to launch in May. Both devices represent a significant step forward in portable energy solutions, offering high power output, rapid charging, and expandable capacity to cater to a variety of power needs.

Powerful and Adaptable Energy Solutions

Designed to provide reliable power in outdoor and home settings, the RIVER 3 Plus offers a 600W rated output, with the ability to handle appliances up to 1200W using EcoFlow’s X-Boost technology. This means it can power essential household appliances such as kettles, hairdryers, and coffee makers, making it a versatile solution for camping, travel, or backup power at home.

One of its standout features is expandable capacity, allowing users to attach additional batteries, such as the EB300 (286Wh) or EB600 (572Wh), increasing total capacity to 858Wh. Unlike traditional power stations, these batteries connect seamlessly via Pogo Pin technology, eliminating the need for screws or cables.

Fastest Charging Speeds in Its Class

EcoFlow claims that the RIVER 3 Plus delivers the fastest charging speeds in its category. Thanks to its X-Stream technology, the device can recharge from 0 to 100% in just one hour via AC outlets. Additionally, it supports 220W solar input, allowing it to be fully recharged within 1.5 hours using solar panels, making it an excellent choice for off-grid use.

Reliable Power in Any Situation

The device also functions as an uninterruptible power supply (UPS), with a <10ms auto-switching feature to ensure critical devices, such as medical equipment and computers, remain operational during power cuts. Furthermore, by using Gallium Nitride (GaN) semiconductor materials, the RIVER 3 Plus enhances efficiency, extending the runtime of low-wattage devices such as routers and lights for up to 16 additional hours compared to similar models.

Wireless Innovation for Added Convenience

For those seeking even greater flexibility, EcoFlow is launching the RIVER 3 Plus (Wireless), which builds on the standard model with integrated wireless charging capabilities. It includes a 5,000mAh power bank, allowing users to charge devices on the go, making it an ideal choice for hiking, commuting, or short trips.

Compact and Lightweight Design

Despite its advanced capabilities, the RIVER 3 Plus remains compact and lightweight, making it easy to carry and store. With its combination of high performance, rapid charging, and innovative features, it stands out as a leading choice for modern, portable power solutions.

Availability and Pricing

The EcoFlow RIVER 3 Plus will be available from 27 March on the EcoFlow website and Amazon. Pricing is as follows:

• RIVER 3 Plus: €299
• EB300 Battery (286Wh): €249
• EB600 Battery (572Wh): €349

The RIVER 3 Plus (Wireless) will launch in May, with pricing details to be announced.

The post EcoFlow Launches RIVER 3 Plus for Faster, Smarter Power appeared first on EMC UK.

Leading the Way in Renewable Energy and Green Steel

As one of the foremost green steel producers worldwide, Tosyalı operates with an annual crude steel production capacity of 15 million tonnes. Its approach to eco-efficiency is driven by investments in cutting-edge technology, artificial intelligence, and renewable energy sources.

Tosyalı previously achieved a landmark with its 235 MW rooftop solar installation, the largest in the world. Building on this success, the company is now focusing on the 1.2 GW SPP project. The first phase is planned to go live in 2025, with the full project expected to be completed by 2027.

At Davos 2025, Chairman Fuat Tosyalı highlighted the project’s importance: “With this investment, Tosyalı will generate approximately 50% of its self-consumption from solar energy.”

Sustainable Energy to Transform Industry

Speaking at the World Economic Forum, Fuat Tosyalı elaborated on the vision: “We continue to invest in advanced clean energy technologies under our vision of ‘Tosyalı for a sustainable life.’ As part of this vision, we have taken the first step toward one of the world’s largest self-consumption SPP projects with a capacity of 1,2 GW by initiating the first project in Osmaniye. We are happy to collaborate with GE Vernova, one of the world’s leading companies in this field, and Inogen, Turkey’s leading EPC contractor. We will produce our solar panels in Osmaniye. Starting with the first project, these panels will be deployed across SPP sites in eight provinces. By doing so, we aim to meet approximately 50% of our energy needs from solar energy. This will make us stronger and more independent in energy usage and further strengthen our position among the world’s leading green steel producers.”

A Partnership for Global Change

Inogen Chairman Ali Murat Soydan remarked: “We are happy to be involved in this pioneering project of Tosyalı, a symbol of green transformation in the world and our country. When all the Tosyalı projects are completed, we will strengthen our position as the green transformation leader in our country working with GE Vernova. In these projects, which will be carried out in 10 different provinces with more than 2000 employees, we plan to go through an efficient and fast installation process and commission all the power plants as soon as possible, with the support of our global partners.”

Ed Torres, Business Leader for GE Vernova, shared his perspective: “Along with Inogen, we are proud to support Tosyalı’s ambitious goal of developing one of the world’s largest self-consumption solar power projects. By supplying our advanced solar technology, providing design and engineering services, and facilitating ECA financing, we aim to help Tosyalı achieve greater energy independence and accelerate the transition toward a more resilient energy future.”

The post Tosyalı Announces Groundbreaking 1.2 GW Solar Power Project appeared first on EMC UK.

Close your eyes and imagine walking into the gym with an absolute flood of energy pulsing through your body. Your muscles are full of power. Your mind is laser-focused. You’re prepared to go beyond your limits and transform your body. If you’re an athlete or a fitness warrior, you probably already know success goes further than simply putting in the work. You need your body running at full capacity with the help of the right supplements.

The pursuit of legal strength gains, faster muscle building, and improved recovery have driven athletes towards sport and workout supplements – but which supplement to use? Let’s talk about supplements, shall we?

How Supplements Supercharge Your Workouts

Supplements serve a straightforward purpose: to provide the nutritional advantage you need that you’re unable to get from your daily diet, increasing the overall impact of your efforts — such as protein powder to assist in the repair of broken-down muscles from a heavy weightlifting session or creatine to help in maxing out your strength and endurance on a given exercise. They help your body perform its best, recover as fast as possible, and be in top shape.

But what if you want something more than “the basics” and you want to unlock further potential within yourself? Enter advanced supplements, such as SARMs (Selective Androgen Receptor Modulators). Among the star-studded cast of SARMs, one standout is LGD 4033, and it’s quickly showing up on the radar of elite athletes, and for good reason.

Why Consider LGD 4033?

LGD 4033 could help you if you’re looking to upgrade your athletic performance. Especially for those looking to gain lean muscle mass and strength, making it a favourite among athletes. Unlike traditional anabolic steroids, this compound has a tissue-selective effect. So, all the positives are experienced in muscle tissue. Hence, minimising any negative side effects.

Those who are in the athletic world understand fast recovery is just as important as seeing those muscles grow. Those athletes who have used LGD 4033 have noticed faster recovery time and oh-so-coveted increased muscle gains after it to their supplement and workout routine. For anyone hitting a plateau or wanting to speed up their progress, this can mean that extra push in the right direction.

If this interests you, you can buy LGD 4033 from trusted brands such as UK SARMs, ensuring you’re getting the quality you need to make the progress you’re after.

Making the Right Supplement Choices

Whether you’re an experienced athlete or starting your fitness journey, the right sports supplements can massively help improve your performance. Make sure you research and choose products that complement your fitness goals. Supplements like LGD 4033 are super effective, but make the most of them by combining them with a balanced diet and regular workout routine.

In summary, sports supplements are beneficial for performance, muscle build, and recovery. By adding even more developed options, such as LGD 4033, to your regimen, you can bring your progress even further while taking care of your body and helping it function at its best.

The post Unlocking the Power of Supplements in Sports Performance appeared first on EMC UK.