The evening was filled with Nelson’s signature energy, as he performed a setlist featuring popular tracks like Abracadabra and Nice To Meet Ya. Known for his electrifying stage presence, Nelson captivated the intimate audience, giving fans a taste of what they can expect from his tour, which begins next week.

Reflecting on the evening, Nelson expressed his excitement about both the event and his forthcoming tour. “The vibe of the night was incredible. The atmosphere was amazing, the crowd was great, and the food slapped! Performing at Birds Eye’s Chicken Shop pop-up was the perfect warm-up for my tour,” he said. “The food is the perfect post-show scran; I’ll be taking some on the road with me. It was an unforgettable night with great vibes, amazing food, and the best crowd.”

Guests at the event enjoyed an exclusive preview of Birds Eye’s Chicken Shop range, which includes loaded burgers, wings, and other chicken dishes. The launch aimed to bring a taste of the popular chicken shop experience into the home, showcasing a selection of products that will soon be available in supermarkets across the UK.

Birds Eye’s Brand Manager, Charlotte Vause Cross, was thrilled with the event’s success, highlighting the excitement and enthusiasm that filled the room. “We couldn’t have asked for a better launch to our Chicken Shop Pop-up than with Wes and such an amazing crowd,” she commented. “The energy on the night was electric, and it was fantastic to see people enjoying the food and vibes as much as we’d hoped!”

Following the exclusive launch, Birds Eye’s Chicken Shop pop-up opened to the public on 7 November, running from 1 pm to 10 pm and allowing fans to sample the new range in person. Visitors had the chance to enjoy a taste of the new selection, which includes loaded burgers, wings, and other popular chicken shop favourites.

For fans who missed out on the pop-up, Birds Eye’s Chicken Shop range will soon be available in the frozen aisles of all major retailers, bringing a convenient and satisfying solution for those looking to recreate the chicken shop experience at home.

With Nelson’s tour set to kick off in the coming days, fans across the UK and Ireland can expect an engaging live performance, infused with the same high energy that he brought to the Chicken Shop launch. For Birds Eye, the collaboration marks an exciting start for their latest product range, which aims to offer a tasty and accessible twist on a takeaway classic.

The partnership between Wes Nelson and Birds Eye underscores the growing trend of celebrity brand collaborations, with Nelson’s involvement helping to raise the profile of the new range ahead of its full launch. Fans looking to support the artist and enjoy a taste of the range will soon find it in major retailers, ideal for a quick and satisfying meal that captures the essence of a chicken shop right from the freezer. For more information, please see: https://www.birdseye.co.uk

The post Wes Nelson Kicks Off UK Tour at Birds Eye Pop-Up Launch appeared first on EMC UK.

Released on World Sight Day, the study conducted by the International Agency for the Prevention of Blindness (IAPB) and Professor Kevin Frick from Johns Hopkins University underscores the urgent need to focus on eye health as a component of workplace wellbeing. The research indicates that the UK stands among the top ten countries with the highest potential economic gains from improved eye health.

The report notes that avoidable sight loss costs the UK economy £10 billion each year. This includes costs related to reduced productivity and increased healthcare expenditures. It is estimated that 30% of individuals with sight loss face diminished employment opportunities, while 90% of sight loss cases are preventable with timely intervention and treatment.

Peter Holland, CEO of IAPB and spokesperson for the Love Your Eyes campaign, emphasised the economic and personal impact of sight loss. “Business leaders have made strides in addressing various aspects of workplace wellbeing, such as mental health and menopause. However, World Sight Day is an opportunity to spotlight eye health and integrate it into workplace wellness programmes,” he said.

The study highlights the growing need for eye health awareness in light of the increasing screen time associated with modern work environments. With 79% of the UK’s economic output coming from the service sector and 83% of the workforce engaged in service-related roles, proper eye care is crucial for maintaining productivity and preventing eye strain.

Globally, sight loss imposes a staggering economic burden of US$411 billion each year, according to the Lancet Global Health Commission on Global Eye Health. The report suggests that improved eye health could mitigate these costs significantly, benefiting both individuals and the broader economy.

Holland calls for businesses to adopt strategies that promote eye health, including providing access to eye care services, integrating eye health into insurance plans, and educating employees about proper eye care. “Sight loss has a profound impact on personal and professional lives, affecting not only productivity but also quality of life. It is imperative for businesses to address this issue proactively,” he added.

Michael Rogers, CEO of Starfolio, a prominent UK media company, supports the call for increased focus on eye health within workplace wellness initiatives. “Prioritising eye health is not just a corporate responsibility but an investment in the productivity and overall health of the workforce. My own experience with blindness has shown me the value of good vision for personal and professional success,” Rogers said.

As businesses and organisations reflect on the findings of this research, there is a clear call to action for improving eye health across the UK workforce. By addressing avoidable sight loss and investing in eye health, the UK can unlock significant economic benefits and enhance the wellbeing of its employees.

For more information about the Love Your Eyes campaign and how to incorporate eye health into workplace wellbeing strategies, visit Love Your Eyes.

The post Boosting Eye Health Could Add £10 Billion to UK Economy, New Research Finds appeared first on EMC UK.