Vanessa Peterson, PPG’s global colour styling lead, explained that the colour selection reflects broader cultural dynamics shaping design trends. “We’re seeing a global shift towards movement, and this is influencing design choices in numerous sectors,” Peterson said. “The Kinetic theme captures the balance between nature and science, highlighting innovation in a fast-paced world, with new tools like artificial intelligence enabling boundless creativity.”

Purple Basil has been praised for its versatility, appealing to architects and designers alike. Its subtle mix of warm and cool tones gives it an air of mystery while maintaining a welcoming presence. “It’s warm enough to feel inviting, but cool enough to create a sense of intrigue,” said Peterson. The colour’s composition, balancing red and blue hues, gives it what Peterson described as “kinetic energy,” making it a strong complement to the other 40 colours within PPG’s 2025 palettes, which include Extra Celestial, Bio-Fuse, Artificial, and Earth and Archive.

In her remarks, Peterson pointed to the broader trend towards richer, more dynamic colour choices. “Consumers are moving beyond the softer, more conventional palettes. We’re seeing a shift towards deep jewel tones, earthy pastels, and midtones inspired by ancestral designs. This reflects the current era of change and the desire for more vibrant, bold choices in our environments,” she said.

Purple Basil’s versatility makes it ideal for both traditional and modern design contexts. PPG envisions its use in a variety of sectors, from architectural features such as windows and doors to office furniture and even automotive design. Its neutral undertone, combined with a slightly desaturated finish, makes it suitable as a nuanced neutral, providing depth and comfort in a range of applications.

The 2025 Colour of the Year was selected through an extensive process involving dozens of PPG’s global colour stylists. Their forecasting considers social, cultural, and political dynamics from around the world to create colour trends that resonate with diverse audiences. “Our team evaluates what’s happening in every region to ensure we deliver a collection that speaks to the global mood,” Peterson said.

The Kinetic theme, along with Purple Basil, aims to meet consumers’ growing demand for innovation and adaptability. As the world embraces new possibilities, PPG’s colour experts hope these palettes will inspire creativity and transformation in everything from consumer products to industrial design.

For more details on PPG’s Colour of the Year and the Kinetic global theme, the company has made further information available on its website.

PPG, headquartered in Pittsburgh, operates in over 70 countries and serves a wide range of markets, including construction, consumer products, and transportation. With net sales of $18.2 billion in 2023, the company continues to be a leader in the paint and coatings industry.

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Jolie, an Academy Award, Golden Globe, and Tony Award-winning actress, is known not only for her contributions to film and theatre but also for her impactful humanitarian work. With over two decades dedicated to advocating for refugees and human rights, Jolie has long been a force for good on the global stage. Recently, she extended her influence into the world of fashion by founding Atelier Jolie, a creative space that empowers artists and consumers alike to participate in sustainable fashion.

The TOM FORD campaign, shot by the renowned photographers Mert Alas and Marcus Piggott, is a cinematic tribute to feminine power. It features Jolie preparing for a role, embodying a character whose charisma captivates the camera. The visuals, rich in style and elegance, reflect a portrait of a woman who commands attention, drawing strength and confidence from the boldness of her lipstick—specifically, her chosen shade, 16 Scarlet Rouge.

Tom Ford, a brand synonymous with luxury and sophistication, first made its mark in the lip category with the launch of the Private Blend Lip Color Collection in 2010. The new TOM FORD Runway Lip Color continues this legacy, introducing a range of 18 shades designed to make a statement. This collection includes 10 of the brand’s classic shades alongside 8 new additions, offering a palette that caters to every mood and occasion.

What sets this collection apart is its innovative formula. Crafted with a hydrating complex, the lipstick promises to condition lips with luxurious emollience while delivering rich, fade-resistant colour. It’s a product designed not just for aesthetics but also for comfort, embodying the transformative power that Tom Ford believes a strong lip colour can bring.

The campaign, with its focus on Jolie’s unique blend of beauty, strength, and commitment to self-expression, aims to redefine what it means to wear luxury. Jolie’s collaboration with Tom Ford marks a new chapter in her illustrious career, one that blends her passion for art, fashion, and activism.

As the collection debuts, fans and fashion enthusiasts can expect to see Jolie’s powerful presence not just on screen but also in the world of high-end beauty, where her influence continues to resonate. The TOM FORD Runway Lip Color is set to become a staple for those who, like Jolie, see beauty as a form of self-expression and empowerment.

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