Leading the charts this Christmas is the luxurious and versatile Tom Ford, with its unisex offerings Black Orchid and Oud Wood Eau de Parfum topping search lists. However, it’s Jimmy Choo’s fragrances that are dominating the sales this year, with the brand’s Eau de Parfum taking the top spot as the most popular Christmas best-seller, followed by its Illicit Eau de Parfum.

Mont Blanc’s Explorer, with its bold, adventurous notes of bergamot, leather, and vetiver, claimed the third spot in Perfume Direct’s Christmas Top 10, followed by the iconic Carolina Herrera Good Girl and Issey Miyake L’Eau d’Issey Pour Homme. Other popular fragrances include Jimmy Choo Blossom, Gucci Bloom, Calvin Klein’s Women’s Gift Set, and Estee Lauder’s Youth Dew.

The data also shows that fragrances from Dior, including the beloved Sauvage and Alien, are highly sought after this Christmas, with Dior Sauvage closely trailing Tom Ford’s Black Orchid in popularity.

The Battle of Designer Brands

When it comes to designer fragrances, Jimmy Choo has emerged as the clear winner in this year’s Christmas fragrance battle. Three of its fragrances feature in the top 10, with Jimmy Choo Eau de Parfum leading the charge.

Jonny Webber, fragrance expert at Perfume Direct, commented, “With a 54% discount off the recommended retail price, Jimmy Choo Eau de Parfum (£23.99 for 40ml) has been a hit with bargain hunters. Its sweet and sensual scent has made it a popular choice for gifting this season. Illicit, with its bold blend of ginger, bitter orange, rose, and warm amber undertones, has also proven to be a winter favourite, coming in at number two.”

Gucci has also seen a surge in popularity this festive season, with its iconic scents, Gucci Bloom and Guilty, driving significant sales. Gucci’s fragrances are being favoured over lighter offerings, signalling a preference for stronger, statement-making scents among shoppers looking to impress this Christmas.

Calvin Klein fragrances continue to be a popular choice for gifting, with their timeless and versatile appeal. Bestsellers include the luxurious Euphoria, the clean and fresh CK One, the romantic Eternity, and the bold and dramatic Obsession.

Celebrity Fragrance of the Year

The standout celebrity fragrance this Christmas is Sarah Jessica Parker’s iconic Lovely. Known for its delicate blend of soft florals, fresh citruses, and warm musky undertones, the fragrance captures the essence of femininity and intimacy. It has maintained its position as a popular choice for those seeking a touch of Hollywood glamour this festive season.

According to Jonny Webber, more than half of UK shoppers (53%) are buying gifts for six people or more this Christmas, with many opting for a luxurious fragrance to make their presents extra special. Perfume Direct’s gift-wrapping service has also been a hit with customers looking to add a finishing touch to their Christmas purchases. For more information and to shop online visit www.perfumedirect.com.

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This year marks a special milestone for Regent Street, which celebrates the 70th anniversary of its festive illuminations. As the first street in London to install Christmas lights back in 1954, Regent Street kicked off the celebrations with the grand lighting of the ‘The Spirit of Christmas’ displays. The spectacle was accompanied by live performances of festive classics by a choir, creating a truly magical atmosphere for the crowds.

The impressive displays are made up of over 30 ‘Spirits’ and are powered by more than 300,000 energy-efficient LED lights. These lights are carefully timed to conserve energy, making the dazzling spectacle both beautiful and environmentally conscious. Visitors can enjoy these lights across Regent Street, Jermyn Street, Piccadilly, St James’s Market, Glasshouse Street, Swallow Street, Princes Arcade, and the Quadrant Arcade, which is returning for a second year.

For those looking to get into the festive spirit, the West End offers plenty of opportunities to indulge in holiday cheer. Regent Street and St James’s are home to flagship stores filled with unique gifts, renowned restaurants offering delicious dining experiences, and a range of entertainment options, including theatre performances and arts events—all set beneath the twinkling lights.

In the heart of London’s theatre district, St Martin’s Lane is also adorned with festive illuminations, setting the stage for a memorable Christmas. Current theatrical highlights include the critically acclaimed Dr Strangelove, starring Steve Coogan, at the Noel Coward Theatre, and Barcelona, featuring Lily Collins, at the Duke of York’s Theatre. Visitors can also catch the lively Why Am I So Single? at the Garrick Theatre.

Leicester Square brings a touch of festive magic with its star-themed lights and the return of the annual Christmas Market. Meanwhile, along Piccadilly, visitors can explore Christmas staples such as the festive offerings at Fortnum & Mason’s Christmas Shop or treat themselves to dining experiences at iconic locations like The Wolseley or The Ritz London.

For those seeking additional inspiration, Art of London has curated a selection of Christmas itineraries, guiding visitors through the best festive shopping, dining, and entertainment London has to offer this season.

The Christmas lights across Regent Street and St James’s will shine every evening until 5th January 2025, while the displays on St Martin’s Lane can be enjoyed until 7th January. Visitors are invited to enjoy the stunning festive displays and celebrate the magic of Christmas in one of the world’s most iconic locations. Experience the magic of Regent Street & St James’s this festive season, for more information, visit regentstreetonline.com and stjameslondon.co.uk

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The advent calendar, a limited edition offering, is filled with a diverse selection of indulgent coffees sourced from around the globe. It features 25 different coffees from seven countries, showcasing a variety of flavours from light, fruity roasts from Africa to luxurious dark roasts from South America. Additionally, the calendar includes rare coffees that are typically only available as limited editions on Pact Coffee’s website.

Customers can pre-order the advent calendar for £29.95 from mid-September until 23rd October. After that, it will be available for £34.95 until stocks run out. For those looking to secure one early, a limited number of calendars will be available at Selfridges from 18th September, priced at £34.95.

In addition to the advent calendar, the 2024 Christmas collection features two exciting new gift options: an Espresso Martini Kit and a luxury speciality coffee selection box. The Espresso Martini Kit includes all the essentials to craft the perfect espresso martini at home. This includes Pact Coffee, a cocktail shaker, premium vodka, and an exclusive coffee liqueur made by distillers Zymurgorium. The kit will be available directly from Pact Coffee’s website, pactcoffee.com, starting in mid-October for £54.95.

The luxury speciality coffee selection box will include an impressive variety of 12 different roasts. Among these will be the return of Pact’s classic Christmas Blend, as well as a rare, limited-edition Geisha, known for its fascinating and unique flavours. This selection box will be available for purchase from November at a price of £29.95.

Pact Coffee’s commitment to sourcing high-quality beans and providing unique coffee experiences is evident in this year’s festive offerings. “We’re excited to bring back our coffee advent calendar, alongside some fantastic new products that are perfect for the festive season,” said a spokesperson for the company.

The collection aims not only to enhance the festive spirit but also to encourage customers to explore and enjoy a variety of coffee flavours during the holiday season. As coffee culture continues to grow, Pact Coffee remains at the forefront, offering products that cater to both seasoned coffee enthusiasts and newcomers alike.

With the festive season just around the corner, coffee lovers can look forward to indulging in these special offerings from Pact Coffee. Whether as a treat for themselves or as thoughtful gifts for friends and family, the 2024 Christmas collection is set to bring joy to many.

For more details on the collection and to place pre-orders, customers can visit Pact Coffee’s official website.

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