Drawing from four decades of experience in finance, governance, and international development, Oteh shares her professional journey and explores how well-structured capital markets can lift millions out of poverty, accelerate wealth creation, and drive sustainable development.

Speaking about her motivation for writing the book, Oteh said: “Capital markets, when effectively harnessed, can be a powerful tool for human progress. But to achieve this, we need collective action at all levels, underpinned by strong leadership and a shared vision for the future.”

The book provides a compelling introduction to capital markets, breaking down complex concepts to ensure accessibility for readers from all backgrounds. Oteh details the pivotal role of capital markets in shaping developing economies and shares practical strategies for nations to build sustainable and impactful financial systems. She emphasises the importance of financial literacy in empowering individuals and fostering societal progress, particularly in youthful populations.

In addition to technical insights, All Hands on Deck reflects on Oteh’s leadership philosophy, which she summarises as the “4Cs”: Character, Compassion, Competence, and Courage. These principles, she argues, are essential for leaders navigating the challenges of public and private sector governance.

The book also addresses the urgent need for innovative financing solutions and enhanced international cooperation to achieve the United Nations’ Sustainable Development Goals (SDGs) by 2030. Oteh highlights the transformative potential of strong financial systems and offers a blueprint for harnessing capital markets to drive meaningful change.

Oteh’s career serves as a case study for the book’s themes. From her first introduction to financial markets as a child to leading the Securities and Exchange Commission and her tenure at the World Bank, she provides a first-hand account of how decisive leadership and collaboration can fuel economic and social progress.

With its blend of technical expertise and personal reflections, All Hands on Deck aims to inspire policymakers, finance professionals, leaders, and citizens alike to take part in building inclusive, resilient, and prosperous societies.

All Hands on Deck by Arunma Oteh is available from 21 January 2025 on Amazon and at major bookshops.

The post Arunma Oteh Releases Book on Capital Markets and Leadership appeared first on EMC UK.

The series, published by the Foreign Languages Press (FLP) under CICG, includes several iconic Chinese texts translated into languages such as Hindi, Spanish, Burmese, Bengali, and Swahili. Notable works exhibited at the fair include Journey to the West (Chinese-Hindi), Laozi (Chinese-Hindi), Selected Stories of the Tang Dynasty (Chinese-Hindi), and Selected Strange Tales from the Liaozhai Studio (Chinese-Swahili and Chinese-Hindi). The translations of these works are part of China’s broader effort to strengthen ties with Belt and Road partner countries through cultural diplomacy.

The “Library of Chinese Classics” project was created to showcase the depth and richness of traditional Chinese culture to a global audience. It has become a cultural emblem, offering readers around the world access to some of the most celebrated works from China’s literary history. The series is central to China’s mission to foster greater people-to-people connections and encourage mutual understanding between nations.

The project focuses on a selection of 25 essential Chinese works, many of which have been translated into languages spoken in partner countries. These works include texts such as The Analects by Confucius, Laozi, Sun Zi: The Art of War, The Book of History, The Classic of Mountains and Seas, and Zhuangzi. Each work reflects a different aspect of China’s cultural, philosophical, or historical heritage.

Since its inception, the project has seen significant growth. In 2019, 84 titles from the series received support from China’s National Publication Foundation. So far, 75 volumes across 55 titles have been published in 24 languages, including French, Russian, Arabic, Spanish, Swahili, Urdu, and Turkish. This remarkable expansion highlights China’s commitment to broadening cultural exchanges, with many of these works being distributed worldwide.

The “Library of Chinese Classics” initiative also represents a collaborative effort between FLP and 20 other leading Chinese publishers, including the Commercial Press, Zhonghua Book Company, and People’s Literature Publishing House. Together, they have worked to ensure that the translations maintain both the literary quality and cultural significance of the original works.

In a further push to expand its cultural outreach, the “Library of Chinese Classics” working committee has announced a second batch of translations. These new editions will encompass 20 more titles translated into 16 additional languages spoken in Belt and Road partner countries, such as Albanian, Persian, Azerbaijani, and Sinhala. The second batch of translations has secured fresh funding from the National Publication Foundation for its 2023 rollout.

With translations now available in 34 languages, the “Library of Chinese Classics” continues to grow, providing readers from diverse cultures with access to China’s literary treasures. As the project develops, it is set to play an increasingly important role in promoting cultural understanding and strengthening ties between China and its global partners. The series’ ongoing success is a testament to the power of literature as a bridge between civilizations.

The post China Showcases “Library of Chinese Classics” at Frankfurt Book Fair appeared first on EMC UK.

In his latest work, Murphy delves into the myriad ways that societal norms, ideologies, and pop culture impact decision-making, political affiliations, and consumer behaviour. By drawing on his extensive research across multiple disciplines—including politics, cognitive science, and sociology—he offers readers a relatable exploration of how external ideas shape individual lives.

Murphy’s background as the founder and lead researcher at Prepolitica, a research group dedicated to the science-driven development of political theory, enriches his insights in the book. He has previously invented, patented, and sold medical products, lobbied government officials for prison reform, and founded three technology companies. Additionally, he has built a substantial online presence, sold tens of thousands of books, and engaged in various creative pursuits, including rock climbing and DIY renovations.

In The Ideas That Rule Us, Murphy provides a comprehensive analysis of the influences that guide people’s beliefs and actions. He presents a multi-disciplinary perspective, meticulously weaving together findings from political and social research to foster a deeper understanding of the powerful ideas that govern societal behaviour. Through this exploration, Murphy aims to equip readers, particularly political activists, with the knowledge needed to navigate and influence the complex landscape of societal ideologies.

In the book, Murphy emphasises the importance of recognising how external influences shape personal identity and decision-making. He contends that many people are often unaware of the extent to which others’ ideas dictate their beliefs and choices. By shedding light on these hidden dynamics, Murphy hopes to inspire individuals to take control of their perspectives and actions, ultimately empowering them to effect change within their communities.

Feedback from early readers has been overwhelmingly positive. Patrick Sweeny, a Wall Street Journal best-selling author, described Murphy’s book as “a riveting journey into the history that shapes us and the decisions that define us.” Russell Max Simon, a political reporter and former press secretary, praised the work for offering “a bold new explanation for why politics and ideology work the way they do.”

For more information about Nathan Murphy and his book, readers can visit his official website, where a media kit is also available. The book is now available for purchase on Amazon, providing a crucial resource for those interested in the interplay between ideas and personal identity.

Murphy’s unique blend of experiences and insights positions him as a key voice in understanding the forces that shape our lives, making The Ideas That Rule Us a must-read for anyone seeking to navigate the complexities of modern society.

The post New Book Explores Impact of Ideas on Our Lives appeared first on EMC UK.

Primal Therapy, which gained prominence through the work of Arthur Janov in the 1970s, has been a focal point for many seeking to address deep-seated emotional issues. Notably, it was referenced by John Lennon in discussions about his Plastic Ono Band album, highlighting its cultural significance. In her book, Miller offers readers an intimate look into her own life, exploring the traumatic events that shaped her journey into adulthood.

The Invisible Self recounts the intense struggles individuals face while growing up, often marked by emotional or physical danger. Children, as Miller points out, remain one of the most oppressed demographics, bearing burdens that manifest in various forms throughout their lives. Her narrative is not only a personal survival story but also a beacon of hope for those grappling with similar experiences.

Miller’s account is both captivating and inspirational, drawing readers into a world often clouded by cynicism and apathy. Her birth story is particularly striking, presenting evidence that early life experiences can lay the groundwork for one’s emotional landscape. In an age dominated by a desire for instant results, Miller’s book encourages a reflective pause, inviting readers to accompany her on her journey of healing as she revisits the haunting memories of her childhood.

The narrative is interspersed with poignant therapy sessions from later in her life, showcasing cathartic moments and profound insights. Through these reflections, Miller addresses the early challenges of Primal Therapy, discussing the pitfalls and setbacks that arose during its initial implementation. She emphasises that while Janov’s vision for the therapy was groundbreaking, personal unresolved issues among practitioners often undermined its effectiveness, leaving many individuals feeling lost.

Despite these challenges, Miller remains optimistic about the potential of Primal Therapy. She believes it could still serve as a transformative tool for creating a more balanced and saner world, suggesting that she might lead the charge for what she calls “Primal Therapy 2.0.”

The Invisible Self is beautifully articulated, combining emotional depth with compassionate insights. Miller’s writing is intuitive and thought-provoking, offering readers not only a glimpse into her personal healing journey but also a broader commentary on the importance of addressing childhood trauma.

Readers interested in exploring the themes of healing and resilience can find The Invisible Self on Amazon and learn more about Miller’s work at the Integrated Primal website. This book promises to be a valuable resource for anyone seeking to understand the complexities of childhood trauma and the potential for healing through innovative therapeutic methods.

The post New Book Explores Primal Therapy and Childhood Trauma appeared first on EMC UK.

Westwood, who boasts over 17 years of experience in training and coaching, delves into the complexities of feedback dynamics with a blend of empathy, expertise, and extensive research. Her book challenges traditional feedback methods and provides actionable strategies aimed at empowering individuals and fostering organisational growth.

Feedback, a common yet frequently uncomfortable aspect of professional life, can often lead to anxiety or conflict. Westwood’s book seeks to alleviate these concerns by presenting feedback as a constructive and transformative tool rather than a source of stress. Through a series of well-researched insights, she aims to shift the perspective on feedback from something to be feared to a valuable opportunity for development.

Can I Offer You Something? addresses various misconceptions surrounding feedback and offers practical solutions for both delivering and receiving it effectively. The book is structured into several key chapters, including:

1. What Did Feedback Ever Do to You?
2. The Research
3. Feedback Models and Mnemonics
4. Feedback Myths
5. It’s Just Two Humans Having a Conversation
6. Get Curious, Not Furious!
7. Thoughts Are Not Facts!
8. Don’t ‘Should’ All Over Yourself
9. Words Can Do Funny Things to People
10. Perspectives and Possibilities

Westwood’s expertise is highlighted by her extensive background in coaching and training across the UK, US, and Europe, along with her role as a qualified trainer and coach with an MSc in psychology. She established her own consultancy in 2016, focusing on social anxiety, and joined Monkey Puzzle Training in 2021, where she now serves as an organisational psychologist, coach, trainer, and chief experience officer.

In addition to her professional accomplishments, Westwood is a strong advocate for diversity and inclusivity. She supports young LGBTQ+ people through her involvement with UK charitable organisations, including Diversity Role Models.

The release of Can I Offer You Something? promises to provide readers with valuable tools to overcome their fears of feedback and turn it into a meaningful and productive experience. For more information, readers can visit the book’s page on Monkey Puzzle Training’s website.

The post New Book Tackles Workplace Feedback with Expert Strategies appeared first on EMC UK.

Published by Wiley, the book is available via Amazon and other major booksellers.

Merging Neuroscience and AI for Consumer Engagement

In a competitive marketplace, understanding the unconscious mind is key to capturing consumer attention, according to Dr Pradeep, who emphasises that 95% of desires and decisions are rooted in the unconscious mind. “Neuro AI” explains how practitioners can move beyond traditional AI applications and use GenAI to create more meaningful and personal connections with consumers. By training AI algorithms on neuroscientific principles, businesses can better understand consumer desires and make data-driven decisions that appeal directly to the nonconscious mind.

“Make no mistake: GenAI is revolutionising every part of our lives today,” said Dr Pradeep at the launch. “‘Neuro AI’ shows how memory structures and translational neuroscience put humanity back at the centre of GenAI-based design. For instance, embedding the neuroscience of desire in algorithms creates exciting product designs and messaging that resonate deeply with consumers, influencing purchasing decisions.”

Real-World Applications and Case Studies

“Neuro AI” uses real-world case studies to explore practical applications for businesses. Sensori.Ai has already leveraged its neuroscience-powered GenAI in various sectors, helping create over 20 new products, more than 100 campaigns, and numerous packaging designs for some of the world’s most recognisable brands in the CPG, FMCG, and retail spaces.

Among its breakthroughs, Sensori.Ai has developed the first neuroAI-based algorithm for fragrance, flavour, and music design. This algorithm utilises nonconscious data, derived from the decision-making processes of consumers, to innovate in product development, packaging, and campaign messaging.

Pioneering Consumer Neuroscience in GenAI

Sensori.Ai’s approach is rooted in four key areas of business need: consumer understanding, product and brand innovation, sensorial innovation, and desire creation. Through its GenAI systems, the company offers deep insights into neurographic profiles, product pricing, design, and promotion. These systems have been successfully applied in sectors as diverse as beauty, wellbeing, and food, driving brands to new levels of consumer engagement.

Priya Nair, Business Group President at Unilever, praised the book, saying: “AI is everywhere now, but there’s precious little practical information about it available to people. ‘Neuro AI’ changes that. The big add is that the book also covers consumer neuroscience. It’s a book that everyone who wants and needs to get a good grasp of this stunning technology, and how the mind works, should have.”

Dr A.K. Pradeep’s Vision for GenAI

Dr Pradeep, a pioneer in consumer neuroscience, has previously authored “The Buying Brain” (2010) and “AI for Marketing and Product Innovation” (2019), offering insights into how neuroscience can inform business strategy. As a Silicon Valley entrepreneur, he holds over 90 patents and has founded successful companies including NeuroFocus, which was later acquired by Nielsen, and BoardVantage, which was acquired by Nasdaq. Sensori.Ai, founded in late 2022, is the latest expression of his vision for integrating human psychology with AI to reshape industries.

With “Neuro AI”, Sensori.Ai aims to provide a comprehensive guide for businesses to navigate the increasingly complex landscape of AI and neuroscience, offering them the tools they need to stay ahead in a rapidly evolving market.

For more information about Sensori.Ai and “Neuro AI”, visit Sensori.Ai

The post Sensori.Ai Launches New Book on Neuroscience-Powered Generative AI appeared first on EMC UK.