Sensori.Ai, the innovative company that blends neuroscience with generative AI (GenAI) to transform consumer engagement and product innovation, has announced the launch of a new book, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI.” Authored by CEO and founder Dr A.K. Pradeep and co-authors Dr Anirudh Acharya, Dr Rajat Chakravarty, and Ratnakar Dev, the book is aimed at those working in innovation, marketing, and messaging. It provides practical insights into how brands can leverage neuroscience to create more impactful AI-driven consumer experiences.
Published by Wiley, the book is available via Amazon and other major booksellers.
Merging Neuroscience and AI for Consumer Engagement
In a competitive marketplace, understanding the unconscious mind is key to capturing consumer attention, according to Dr Pradeep, who emphasises that 95% of desires and decisions are rooted in the unconscious mind. “Neuro AI” explains how practitioners can move beyond traditional AI applications and use GenAI to create more meaningful and personal connections with consumers. By training AI algorithms on neuroscientific principles, businesses can better understand consumer desires and make data-driven decisions that appeal directly to the nonconscious mind.
“Make no mistake: GenAI is revolutionising every part of our lives today,” said Dr Pradeep at the launch. “‘Neuro AI’ shows how memory structures and translational neuroscience put humanity back at the centre of GenAI-based design. For instance, embedding the neuroscience of desire in algorithms creates exciting product designs and messaging that resonate deeply with consumers, influencing purchasing decisions.”
Real-World Applications and Case Studies
“Neuro AI” uses real-world case studies to explore practical applications for businesses. Sensori.Ai has already leveraged its neuroscience-powered GenAI in various sectors, helping create over 20 new products, more than 100 campaigns, and numerous packaging designs for some of the world’s most recognisable brands in the CPG, FMCG, and retail spaces.
Among its breakthroughs, Sensori.Ai has developed the first neuroAI-based algorithm for fragrance, flavour, and music design. This algorithm utilises nonconscious data, derived from the decision-making processes of consumers, to innovate in product development, packaging, and campaign messaging.
Pioneering Consumer Neuroscience in GenAI
Sensori.Ai’s approach is rooted in four key areas of business need: consumer understanding, product and brand innovation, sensorial innovation, and desire creation. Through its GenAI systems, the company offers deep insights into neurographic profiles, product pricing, design, and promotion. These systems have been successfully applied in sectors as diverse as beauty, wellbeing, and food, driving brands to new levels of consumer engagement.
Priya Nair, Business Group President at Unilever, praised the book, saying: “AI is everywhere now, but there’s precious little practical information about it available to people. ‘Neuro AI’ changes that. The big add is that the book also covers consumer neuroscience. It’s a book that everyone who wants and needs to get a good grasp of this stunning technology, and how the mind works, should have.”
Dr A.K. Pradeep’s Vision for GenAI
Dr Pradeep, a pioneer in consumer neuroscience, has previously authored “The Buying Brain” (2010) and “AI for Marketing and Product Innovation” (2019), offering insights into how neuroscience can inform business strategy. As a Silicon Valley entrepreneur, he holds over 90 patents and has founded successful companies including NeuroFocus, which was later acquired by Nielsen, and BoardVantage, which was acquired by Nasdaq. Sensori.Ai, founded in late 2022, is the latest expression of his vision for integrating human psychology with AI to reshape industries.
With “Neuro AI”, Sensori.Ai aims to provide a comprehensive guide for businesses to navigate the increasingly complex landscape of AI and neuroscience, offering them the tools they need to stay ahead in a rapidly evolving market.
For more information about Sensori.Ai and “Neuro AI”, visit Sensori.Ai