Zendbox, a leading name in eCommerce fulfilment services, has discovered that late order cut-off times play a significant role in increasing conversion rates, customer retention, and revenue. Research conducted by the company shows that 35% of online orders are placed between 4pm and 9pm, leading Zendbox to implement a 10pm cut-off time. This has enabled more businesses to offer next-day delivery, with merchants seeing an average 15% boost in conversion rates.
James Khoury, founder and CEO of Zendbox, said: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
Khoury pointed out the difficulties that eCommerce businesses face in offering late cut-off times, largely due to the need for strong technology, fulfilment infrastructure, and carrier relationships. “Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough,” he explained.
Rob Whitfield, founder of Complete Strength, has gained new customers thanks to Zendbox’s later cut-off time. “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time,” Whitfield shared.
Zendbox processed over three million orders in 2023 and works with renowned brands including PRIME, USN, Puresport, and fourfive. Through its platform, Zendportal, Zendbox connects sales channels such as Shopify, eBay, and Amazon with advanced inventory management tools, helping businesses streamline operations and gain better visibility over their supply chains.