Consumer interest in rugs is on the rise, according to new data from the eclectic homeware brand Where Saints Go. The company has reported a significant increase in searches for rugs on Pinterest, with a 30% surge in searches for ‘living room rugs’ and heightened interest in bedroom rugs.
The surge in demand coincides with the launch of Where Saints Go’s new boho-inspired rug collection, designed to bring texture and warmth to homes as the colder months approach. With a focus on craftsmanship and quality, the range aims to appeal to homeowners looking to refresh their interiors with both style and functionality.
Tracey Hague, Founder of Where Saints Go, explained the appeal of rugs as an essential element of interior design: “Rugs are incredibly versatile and often overlooked. Whether you’re adding style to the bedroom or creating a cosy atmosphere in living spaces, the right rug can transform the look and feel of any room.”
She added that rugs are not only decorative but can also serve to enhance and frame key pieces of furniture. “A large rug in a dining area can frame the table and chairs, while in a bedroom, it can anchor the furnishings, bringing the bed and bedside units together,” she said.
Where Saints Go’s latest collection features a range of handcrafted luxury rugs that blend seamlessly with existing interior design schemes. With a neutral colour palette and a focus on texture, the collection is designed to elevate rooms without overwhelming the space. The rugs are also durable, ensuring they are made to last.
Among the standout pieces in the collection is the Eluru Area Rug, which offers a balance of timeless elegance and modern plushness, ideal for bedrooms or lounges. Priced from £159, it is available in two sizes. The Lavani Area Rug, starting at £150, features a modern cubist-inspired design in calm, dimensional colours, also available in two sizes.
The collection continues with the Kova Area Rug, priced from £159, made from a cotton and jute blend. Its contemporary boho design of horizontal lines brings warmth and texture to any room. For those seeking a touch of luxury, the Nepal Area Rug, available from £169, is adorned with a handwoven pattern resembling topographic contour lines, evoking a sense of quiet sophistication.
The final piece in the collection, the Chennai Area Rug, features a fringe at both ends and a bohemian-inspired pattern of squares, dashes, and diamonds. Handwoven by skilled craftspeople, the Chennai starts at £169 and is available in two sizes.
Hague believes this new collection offers the perfect investment for homeowners as winter approaches. “A beautiful rug not only adds interest to a room but also makes the home feel cosier and more put-together during the colder months,” she said.
With prices starting at £150, the new rug collection from Where Saints Go is available now on their website, offering homeowners a stylish and practical way to update their interiors for the season.