The Taiwan Tourism Administration has launched its new tourism campaign, “TAIWAN – Waves of Wonder,” at London’s iconic Battersea Power Station, showcasing the island’s diverse attractions from 30 August to 1 September 2024. The event is part of Taiwan’s strategic push to enhance its appeal as a year-round travel destination, inviting visitors to experience the unique beauty of Taiwan across all four seasons.
The campaign seeks to highlight key cultural and natural attractions, including the Taiwan Lantern Festival, the Solar Festival, tea culture tours, and the island’s renowned hot springs. By promoting these experiences, the Tourism Administration aims to attract a broader audience and position Taiwan as a top destination for international travellers.
The launch event was marked by a speech from Linda Yu-Shan Lin, Director of the Taiwan Tourism Administration’s London Office, who underscored the importance of the UK market in Taiwan’s tourism strategy. The event was attended by prominent figures including Pei-Yu Yen, Team Manager of the Taipei Representative Office in the UK; Hung-Mei Huang, General Manager of China Airlines UK Branch; Yen-Cheng Lai, Marketing and Sales Manager of EVA Air UK Branch; and Evelyn Lee, President of the UK Taiwanese Chamber of Commerce.
In her remarks, Director Lin emphasised the growing significance of British tourists to Taiwan and outlined a series of initiatives aimed at increasing the island’s visibility in the UK. These efforts include advertising campaigns across various platforms, such as the London Underground, taxis, and buses. The Tourism Administration also plans to strengthen its partnerships with airlines and travel agencies to enhance the overall travel experience for British visitors.
Pei-Yu Yen highlighted Taiwan’s rich cultural heritage, friendly locals, and convenient amenities, making it an ideal destination for working holidays. In a move to encourage cultural exchange, both the UK and Taiwan have recently opened 1,000 working holiday visa slots, providing young people with a unique opportunity to experience life in Taiwan.
The event at Battersea Power Station featured an interactive art installation inspired by the Taiwan Lantern Festival, with large sky lanterns symbolising the island’s vibrant culture. Visitors were treated to elements of Taiwanese hospitality, including displays of natural hot springs, traditional banquets, and night market pinball games, offering a glimpse into the rich and varied experiences Taiwan has to offer.
Taiwan’s efforts to promote itself as a premier travel destination have not gone unnoticed. Recently, the island was awarded “Best Leisure Destination in Asia” at the 12th Leisure Lifestyle Awards by Global Traveler. Building on this success, the Taiwan Tourism Administration plans to continue its promotional efforts with similar events in Paris and New York, aiming to attract more visitors from Europe and America.
As Taiwan continues to broaden its appeal, the “Waves of Wonder” campaign represents a significant step in showcasing the island’s unique charm to the world.