The Prince and Princess of Wales have experienced a dramatic increase in their social media following after attending Taylor Swift’s concert at Wembley Arena. New data reveals that their official Instagram account, @princeandprincessofwales, gained over 200,000 new followers within just two days of the event.
The boost in followers comes after Prince William, Kate Middleton, and their children, Prince George and Princess Charlotte, were spotted enjoying the concert on Friday, 21 June. The family’s presence at the event, which was widely covered by the media, has significantly amplified their social media reach, particularly among younger audiences.
Research conducted by Viralyft, a social media analytics firm, tracked the growth of the royal couple’s Instagram account using data from Social Blade, a popular analytics platform. According to their findings, the account saw an increase of 201,967 followers between the Taylor Swift concert on Friday and Sunday, 23 June.
One of the key factors driving this surge was a selfie posted by the royals featuring Taylor Swift. The image, which was shared on the couple’s Instagram account, has garnered 2.8 million likes and over 19,700 comments in just two days. Taylor Swift also shared a selfie with Prince William, his children, and her boyfriend, Travis Kelce, on her own Instagram account, which attracted 9.2 million likes within the same timeframe.
The concert appears to have had a considerable impact on the overall growth of the couple’s Instagram following. From 25 May to 24 June, their account grew by 465,539 followers, rising from 16.08 million to 16.5 million—a 3% increase over 30 days. Notably, 43% of this growth occurred in the days following the Taylor Swift concert.
This surge in social media engagement highlights the effectiveness of the royal couple’s strategy to connect with a broader and younger audience. By participating in such high-profile public events, the Prince and Princess of Wales are demonstrating a modern and relatable approach to their public image, which appears to resonate well with the public.
Thomas Moore, Director of Viralyft, commented on the findings, saying, “Prince William’s presence at the Taylor Swift concert with his children has generated widespread media coverage and social media buzz. The concert, attended by thousands of fans, provided a perfect backdrop for the royals to connect with a younger, more diverse audience. Their engagement in such a popular event demonstrates their modern approach and relatability, resonating with the public and boosting their social media following significantly.”
The success of this social media surge is indicative of the changing dynamics of public engagement for the royal family, as they continue to adapt to the digital age and appeal to new generations.
For more information, visit https://viralyft.com/.