Fanta® has teamed up with Warner Bros. Pictures to celebrate the return of the iconic character Beetlejuice with a new, limited-edition range of beverages, launching globally in conjunction with the film’s highly anticipated release. The latest instalment, “Beetlejuice Beetlejuice,” hits cinemas on 6 September 2024.
In a nod to the mischievous demon’s quirky charm, Fanta® is introducing a special Beetlejuice flavour. This exclusive offering features distinctive black-and-white striped packaging reminiscent of the character played by Michael Keaton, alongside a unique flavour profile designed to capture the essence of the Afterlife.
The Beetlejuice promotion extends beyond just one flavour. Fanta®’s full range will receive a thematic makeover, featuring designs and flavours inspired by characters from the film. Consumers can enjoy Orange-flavoured Fanta® decorated with Astrid (Jenna Ortega), Strawberry-flavoured Fanta® featuring Lydia Deetz (Winona Ryder), Pineapple-flavoured Fanta® with Delia Deetz (Catherine O’Hara), Grape-flavoured Fanta® representing Delores (Monica Bellucci), Lemon-flavoured Fanta® depicting Wolf Jackson (Willem Dafoe), and Strawberry Kiwi-flavoured Fanta® featuring Bob the Shrinker. Each product will come with a QR code linking to exclusive experiences, including chances to win tickets to the film.
The Beetlejuice film follows the Deetz family as they navigate a chaotic afterlife after inadvertently opening a portal to another realm. This upcoming sequel promises to bring a fresh wave of supernatural mayhem and creative storytelling, in line with Tim Burton’s original vision.
Dana Nussbaum, Executive Vice President of Worldwide Marketing at Warner Bros. Pictures, expressed enthusiasm about the collaboration: “We are excited to bring the imaginative world of Beetlejuice back to cinemas and to partner with Fanta®. Their inventive approach to this collaboration perfectly complements Tim Burton’s unique creation.”
Ibrahim Salim Khan, VP Global Category Strategy at Fanta, echoed the excitement: “We are thrilled to offer fans a taste of Beetlejuice with our new limited-edition flavour. This partnership will also feature a range of immersive experiences in September and October, promising an engaging way to celebrate the film.”
In addition to the special-edition products, Fanta® plans to announce several Beetlejuice-themed experiences, both virtual and physical. These will be accessible through the QR codes on the beverage packaging, leading to a series of activities designed to deepen fans’ engagement with the film.
The Beetlejuice-themed Fanta® products will be available from 12 August in over 50 markets worldwide, providing fans with a unique opportunity to enjoy a piece of the film’s magic.
For more information on the Fanta® and Beetlejuice collaboration and to explore the experiences available, visit Fanta’s official website.
The campaign was developed by WPP Open X, with contributions from Ogilvy, Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.